Business

winter road salt

Essential Tools for Safe Winter Driving

In the winter, even a quick trip to the grocery store can be quite the challenge due to the slippery conditions. As we shift seasons, the decrease in visibility, slippery roads, and consequently, nervous drivers, can make the roads much harder to navigate. In order to keep roads safe during the winter time, it’s important that winter road salt is generously applied to problem areas. Businesses and municipalities are generally responsible for the use of winter road salt, but it’s always helpful to take precautions; here are a few necessities for safe winter travels.

Small folding shovel

If your car is exposed to the elements overnight, you may be forced to dig it out before you can get on with your day. Unfortunately, your hands aren’t a great solution, especially without gloves. Keeping a small folding shovel in your car can help you get out of a tough situation.

Tow and tire chains

Without winter road salt, snow and ice can build up on the road, creating an extremely dangerous environment. If you end up off the road due to a situation like this, the only solution is to be towed out. It’s essential to keep a tow and chains handy so that someone can pull you back onto the roadway.

Winter road salt

No matter your destination, it’s always useful to have winter road salt on hand to navigate the icy pavement. Whether you’re stuck in a parking lot, driveway, or just need to help someone out, winter road salt or even cat litter in a pinch can cure your winter woes.

Advertisements

3 Benefits of Direct Mail Advertising

When it comes to advertising, many people are quick to overlook the immense benefit of direct mail. In our digital age, people are constantly being bombarded with digital advertisements, whereas, print ads offer a unique and more curated approach. If you are contemplating using a direct mail campaign for your business, but are unsure of the specific advantages, read on to find out the 3 major benefits.

Targeted Audience

Direct mail advertising enables companies to target a particular demographic or audience that is likely to be interested in their good or service. This enables businesses to send out flyers to people in a certain demographic such as those within a particular age range, income, or family structure. Alternatively, they can purchase mailing lists which are even more precise based on buying habits or behavioural patterns to optimize the effectiveness of their ad.

Highly Measurable

Unlike some other forms of advertising, direct mail is highly measurable. Companies can use a particular coupon code on the flyer to track the amount of new customers they are generating as a result of their campaign. Plus, the information can be used to improve future advertising strategies.

Customizable

Direct mail advertising is extremely customizable and is written with the consumer in mind. Digital ads often sound generic and tend to follow a particular formulaic structure, whereas print ads can be addressed directly to the consumer. Also, they are ideally written by professional copywriters who ensure the information is communicated effectively.

If you are a Canada-based company looking to learn more about how direct mail can reach your target consumers, contact Direct Response Media Group for more information.  

4 Reasons to Consult with a Toronto Real Estate Agent

If you’re not a Toronto realtor / Toronto real estate agent yourself, it may be helpful to seek advice from a professional realtor. Professional representation when buying or selling a home can be invaluable.

Here are a few reasons why:

1. They can protect your interests

First and foremost, a real estate agent is well-versed in purchase contracts. As a professional Toronto realtor frequently deals with these contracts, they’re familiar with what conditions work in your favor. Ultimately they can ensure you’re protected if certain conditions aren’t met or if you can’t meet certain conditions.

2. They’re experts at negotiating

Hate the 70s decor but love the rest of the house? Your real estate agent may be able to negotiate a better deal by taking the cost of upgrades into account.

3. They’re aware of market conditions

Market conditions are important factors when considering to buy or sell a house. A Toronto realtor is aware of these conditions — such as average days on the market, average sales prices of similar homes, and ratios of list-to-sold prices.

4. They handle the paperwork

This one should be self-explanatory. Do you want to be knee-deep in a 10-page purchase agreement? Skimming doesn’t cut it, either — one mistake or oversight could result in a lawsuit.

Whether buying or selling, a real estate agent like Elli Davis is good to have in your corner. They can talk up your listing to potential buyers, negotiate counter-offers, and answer any questions you may have along the way.

MLS listings toronto

3 Keys to Selecting the Right Real Estate Agent

Whether you are looking to buy or sell a property, the process can be overwhelming. So when selecting the right real estate agent, they should provide confidence and peace of mind. However, how can you determine what real estate agent is the perfect fit for you and your needs? Below are a 3 ways you can size up an agent’s record and potential –before you hire.

Research their Reputation and Pick a Winner

Make sure a prospective agent is licensed, respected, and awarded by clients, real estate peers, and staff members.

Select an Agent with Experience

Select an agent who has been in real estate for 5 years and one who has a particular knowledge of the area your home, or desired home, are in.

Look at Current Activity

Select an agent who is regularly active and has an attractive presentation on the web; as it shows they know how to use this tool effectively.

If you are looking for an agent with a specialty in MLS listings Toronto, and meets these 3 criteria guidelines, then Elli Davis is the agent for you. Elli Davis has an experienced team of licensed professionals, full time administration, and is recognized by her peers and clients as “the perfect professional, always going the extra mile.” She is consistently ranked as the #1 agent for Royal LePage in Toronto for over 24 years and specializes in all central Toronto residential areas including homes and condominiums. If your looking to be added to her listings of homes sold in 30 days, contact Elli Davis today!

custom apparel toronto

Using Custom Apparel to Enhance Customer Experience

Summer is a great time to plan an event that will attract more customers to your business. Whether it’s a special event like a day of free refreshments, face painting for kids, or if you’re attending a trade show event outside your place of business, it would be a great idea to use custom apparel to promote your business.

It’s been said that time and time again, smart marketing material is essential to boosting sales and brand awareness. The first thing that most people turn to when deciding how to market their small business is designing new flyers and brochures, or ordering more business cards. Although these types of marketing material is extremely useful for relaying information and providing specific offers, you should also consider other methods not only to market your business, but also to enhance the customer experience. Have you ever thought of using custom apparel and branded products?   

There’s something about custom apparel that creates a closer and more organic connection between the brand and the consumer. Give your customers a way of further connecting with your brand by offering high quality and well designed apparel that they can actually wear. When someone is wearing your brand on a t-shirt, they become a walking advertisement for your business. It’s great advertising, the kind that’s direct without coming across as annoying, or like the ones that pop up before a video you’re trying to stream. People will see it, remember it, or comment on it. When they do, it’s a fashion statement like no other.

Get the best quality custom apparel and promotional products created for your business at Apex Image Marketing. Take a look at their huge selection of products like stationery, mugs, t-shirts, and more!

 

team building with branded t-shirts

Summer Team Building Ideas For The Workplace

Summer is a great time to plan your next team building event because you have the opportunity to stretch your legs, get outside, and enjoy the sunny weather during work hours. So, if you’ve been giving the task of planning the next team building event for your workplace this summer and are looking for some great ideas. Here are a few that have been proven to be fun, effective, and fit the budget. Some of these ideas won’t take more than 20 minutes out of the day, so a great idea would be to host team building week and do one of these a day, or one activity a week, whatever works best for your workplace!

Take an employee to work day

We’ve all heard about ‘take your kids to work day’ but how about employees can visit other departments and experience what it would be like to work in their role. This is great because it is the employees are learning more about each other and gaining exposure into other parts of the business and how they work.

Provide a lounge with couches, entertainment, snacks, and beverage

Combine different groups of people and give them a topic to break out and discuss together.  It doesn’t have to be work related, this will work even if the topic is about the hottest new movie or the best restaurant to eat nearby. The employees have a chance to get to know each other.

Lunch outside the office

It’s not uncommon for the boss to treat employees to a lunch from time to time, but how inviting staff to a lunch outside of their office at a restaurant or patio nearby. There’s something about sharing a meal together that put people more at ease to join in on good conversation and getting to know each other outside the office.

Custom branded apparel giveaways

While you’re planning these activities, have you thought of what kind of employee appreciation gift would be suitable for the event? Many companies give their employees company branded stationary, water bottles, keychains, mugs, custom t-shirts, umbrellas, and more. It would be a great idea for you to plan something like this for your next team building event as it is an easy and affordable way to treat employees with a gift.  

For more information,  you can take a look at the full catalogue of promotional products you can have created and designed by Apex Image Marketing online.

 

custom apparel

Best Tips for Creating Custom Apparel Designs

When designing custom apparel, you want your product to stand out, clearly share the message intended, and be versatile for all ages and genders. With these qualities, and more, your custom apparel will be an effective marketing tool for your business. Custom apparel can demonstrate your company’s artistic vision and brand image, depending on the text and graphics used.

One common technique is to create t-shirts! Take a look at these popular tips on design:

Theme

Ensure that the theme chosen, whether it is bubbly or rustic, matches your brand. Then, when people see the t-shirt, they will immediately think of your brand. Ensure that the typography, colour scheme, and logos are consistent.

Layout

With the actual design, there are many appealing options for your custom apparel depending on the graphics you want to use. You could place a large image in the front center, place the logo on the left side of the chest, add text on the back, or do a combination of them all.

Fabric

Nothing is worst than an uncomfortable t-shirt! Make sure your audience will actually want to wear your custom apparel for it’s nice fabric, cool design, and perfect fit.

When you’re ready to start designing, contact the experts at Apex Image Marketing for some help and more tips to help your business.  

branded apparel

How Branded Apparel Creates Better Company Culture

Branded apparel has many benefits for your business! Marketing experts like those at Apex Image Marketing, highlight the importance it has on company culture and image, as well as loyalty, professionalism, community and recognition.

Creating branded apparel can be done in multiple different ways, whether it is an at-work uniform, or additional apparel for employees to wear during their time off. For the purpose of this conversation, I’m focusing on the benefits of offering employees additional company ‘swag.’

Community & Culture 

By offering employees additional sweatshirts and t-shirts, employees feel a sense of community and stronger culture amongst other employees. It creates a sense of positive inclusivity, for employees from that company to all share that apparel together.

Loyalty

Branded apparel also creates loyalty amongst employees who are a part of the team and with all of these additional benefits, want to stay on the team. Everyone loves a fun workplace, and by offering company apparel this shares that with everyone.

Recognition

If employees choose to wear company apparel in appropriate settings, this creates recognition for potential new customers as well as staying top of mind for old ones.

For my branded apparel needs I always use Apex image Marketing for help. If you’re looking for branded apparel contact them today!

promotional products

Top Ways To Improve Your Brand Image

Promotional products are an effective way to highlight your business’s primary image and project that onto customers. Even though marketing has expanded to beyond traditional ways, and onto unique digital sharing. It doesn’t mean that the method of traditional giveaways has become obsolete. There are many ways which promotional products can be implemented in order to emphasize customer loyalty and engagement.

Below are the reasons why you should be considering using promotional products:

Social Media Contests

This is one way which can help your social media presence grow. Having a lot of followers gives an incentive to other Instagram users to press the follow button as well, when they come across your page. On social media you can do a contest, where users can tag up to 2 friends in a post and the winner will be chosen for a prize! This is an effective way to get users to spread the word about your business.

Employee Example

Use your employee to spread an example for your business, by giving them promotional products. Having employees wear company t-shirts, hats, sweater, and more in appropriate settings is an effective marketing technique to spread brand awareness.

Sponsor an Event

Check out local sports teams and events, and see if there are booth opportunities. Make a bunch of pens, t-shirts, stickers and more using the company’s logo. Attendee’s will be more likely to visit your booth… because who doesn’t love free stuff?!

Thank You Notes

Use promotional products as a thank you to past customers, by sending them in the mail to show your appreciation for your business. This adds a personalized touch, and will increase the likelihood of them coming back.

Contact Apex Image Marketing for all your marketing needs!

franchise dispute Vaughan

How To Handle Franchise Disputes

Disputes used to be dangerous for those involved: both individuals fought to defend their honour with a sword or pistol and this type of resolution clearly marked one the winner and the other the untimely loser.

Luckily today, the mitigation of disputes is not life threatening but this does not mean that it goes without potential harm; as any dispute, especially a business one, can impact the livelihood of those involved. Franchise disputes in particular can arise for many reasons: if a franchisee feels they are not receiving value from a franchisor; a franchisee looks at ways of selling products outside the franchise system; when or if a franchise fails.

These are some of the potential disputes that can arise in the franchise system, and despite the sometimes volatile nature of broken trust or economic loss, it is important for both parties to seek resolution over a fight. If a commercial resolution is not possible, nor is mediation, than arbitration or litigation may be the answer.

When dealing with a franchise dispute in Vaughan, Law Works is a business and franchise regional law boutique with expertise in: franchise law, international and ‎domestic business disputes and arbitration in niche industries. In both scenarios of franchise litigation and franchise arbitration, Law Works represents parties through the entire process (initial assessments, drafting pleadings, representing on all steps including final hearing). If you find yourself in a franchise dispute in Vaughan, contact Law Works to ensure you have the most capable experienced team representing you.