If you are looking to grow your business, direct mail advertising is a highly effective way to target customers in the GTA. Unlike digital marketing which employs a mass-mailing approach, direct mail is much more curated and personalized, thus giving it an advantage in a world where consumers are constantly being targeted by email ads and other forms of digital advertising.
Find out how direct mail advertising uses a strategic approach to target customers and why it generates a higher response rate than conventional digital advertising.
Understand your target market
It’s important to understand your target market before devising a direct mail campaign. This means familiarizing yourself with the demographic that is relevant to your good or service. For instance, a company that offers residential interior decorating services may wish to target homeowners between the ages of thirty and sixty who have a certain level of disposable income. Furthermore, understanding the shopping behaviours, attitudes towards trends, and lifestyle habits of your target customers can help you determine the best way to communicate your message.
Determine a targeted mailing list
Your direct mail service provider can help you use the leads you have acquired through market research to target customers who will likely be interested in your product or service. As well, they can work with you to determine which particular direct mail medium, such as a flyer, brochure, or magazine, is most likely to resonate with your audience. Targeted mailing lists may be more research intensive than a mass-market approach, but they often generate a better response rate and foster a sense of brand loyalty. Most importantly, they enable you to pinpoint your best leads so there is less waste and a higher response rate.
To expand your business’ reach in the GTA, find out how to launch an effective direct mail campaign today!