When it comes to marketing in today’s digital era: social media, email marketing, and content are often the go-to. While these methods are certainly effective in different ways, these digital methods often ignore a massive segment of potential customers. Strategies like direct mail and marketing offers have a long history of success with steady conversion rates, but they are often overlooked in favour of the newer, flashier campaigns. Direct mail in the Greater Toronto Area can reach a massive audience for a fraction of the cost of most digital marketing tactics. Here are the top three reasons why your business needs direct mail:
Physical and Tangible
Studies have proven that physical collateral is much more memorable than its counterpart. Direct mail flyers deliver physical coupons, menus, and other marketing offers directly to potential customers. They provide customers with a tangible offer to look through, as opposed to a simple online ad that will likely be closed or ignored.
Direct mail marketing also can help your business reach certain demographics that have a smaller online presence. Many older homeowners spend less time on the internet, so online ads have less of an effect on them compared to an envelope of relevant marketing offers.
Digital marketing for local businesses can be tricky since it’s hard to ensure that your ads only reach your intended audience. If your ads are mostly appearing to an audience outside of your region, chances are they won’t be interested. With direct mail in the GTA, you can ensure that all of your recipients are potential customers, maximizing your conversion rates.