Marketing

custom apparel toronto

Using Custom Apparel to Enhance Customer Experience

Summer is a great time to plan an event that will attract more customers to your business. Whether it’s a special event like a day of free refreshments, face painting for kids, or if you’re attending a trade show event outside your place of business, it would be a great idea to use custom apparel to promote your business.

It’s been said that time and time again, smart marketing material is essential to boosting sales and brand awareness. The first thing that most people turn to when deciding how to market their small business is designing new flyers and brochures, or ordering more business cards. Although these types of marketing material is extremely useful for relaying information and providing specific offers, you should also consider other methods not only to market your business, but also to enhance the customer experience. Have you ever thought of using custom apparel and branded products?   

There’s something about custom apparel that creates a closer and more organic connection between the brand and the consumer. Give your customers a way of further connecting with your brand by offering high quality and well designed apparel that they can actually wear. When someone is wearing your brand on a t-shirt, they become a walking advertisement for your business. It’s great advertising, the kind that’s direct without coming across as annoying, or like the ones that pop up before a video you’re trying to stream. People will see it, remember it, or comment on it. When they do, it’s a fashion statement like no other.

Get the best quality custom apparel and promotional products created for your business at Apex Image Marketing. Take a look at their huge selection of products like stationery, mugs, t-shirts, and more!

 

team building with branded t-shirts

Summer Team Building Ideas For The Workplace

Summer is a great time to plan your next team building event because you have the opportunity to stretch your legs, get outside, and enjoy the sunny weather during work hours. So, if you’ve been giving the task of planning the next team building event for your workplace this summer and are looking for some great ideas. Here are a few that have been proven to be fun, effective, and fit the budget. Some of these ideas won’t take more than 20 minutes out of the day, so a great idea would be to host team building week and do one of these a day, or one activity a week, whatever works best for your workplace!

Take an employee to work day

We’ve all heard about ‘take your kids to work day’ but how about employees can visit other departments and experience what it would be like to work in their role. This is great because it is the employees are learning more about each other and gaining exposure into other parts of the business and how they work.

Provide a lounge with couches, entertainment, snacks, and beverage

Combine different groups of people and give them a topic to break out and discuss together.  It doesn’t have to be work related, this will work even if the topic is about the hottest new movie or the best restaurant to eat nearby. The employees have a chance to get to know each other.

Lunch outside the office

It’s not uncommon for the boss to treat employees to a lunch from time to time, but how inviting staff to a lunch outside of their office at a restaurant or patio nearby. There’s something about sharing a meal together that put people more at ease to join in on good conversation and getting to know each other outside the office.

Custom branded apparel giveaways

While you’re planning these activities, have you thought of what kind of employee appreciation gift would be suitable for the event? Many companies give their employees company branded stationary, water bottles, keychains, mugs, custom t-shirts, umbrellas, and more. It would be a great idea for you to plan something like this for your next team building event as it is an easy and affordable way to treat employees with a gift.  

For more information,  you can take a look at the full catalogue of promotional products you can have created and designed by Apex Image Marketing online.

 

custom apparel

Best Tips for Creating Custom Apparel Designs

When designing custom apparel, you want your product to stand out, clearly share the message intended, and be versatile for all ages and genders. With these qualities, and more, your custom apparel will be an effective marketing tool for your business. Custom apparel can demonstrate your company’s artistic vision and brand image, depending on the text and graphics used.

One common technique is to create t-shirts! Take a look at these popular tips on design:

Theme

Ensure that the theme chosen, whether it is bubbly or rustic, matches your brand. Then, when people see the t-shirt, they will immediately think of your brand. Ensure that the typography, colour scheme, and logos are consistent.

Layout

With the actual design, there are many appealing options for your custom apparel depending on the graphics you want to use. You could place a large image in the front center, place the logo on the left side of the chest, add text on the back, or do a combination of them all.

Fabric

Nothing is worst than an uncomfortable t-shirt! Make sure your audience will actually want to wear your custom apparel for it’s nice fabric, cool design, and perfect fit.

When you’re ready to start designing, contact the experts at Apex Image Marketing for some help and more tips to help your business.  

branded apparel

How Branded Apparel Creates Better Company Culture

Branded apparel has many benefits for your business! Marketing experts like those at Apex Image Marketing, highlight the importance it has on company culture and image, as well as loyalty, professionalism, community and recognition.

Creating branded apparel can be done in multiple different ways, whether it is an at-work uniform, or additional apparel for employees to wear during their time off. For the purpose of this conversation, I’m focusing on the benefits of offering employees additional company ‘swag.’

Community & Culture 

By offering employees additional sweatshirts and t-shirts, employees feel a sense of community and stronger culture amongst other employees. It creates a sense of positive inclusivity, for employees from that company to all share that apparel together.

Loyalty

Branded apparel also creates loyalty amongst employees who are a part of the team and with all of these additional benefits, want to stay on the team. Everyone loves a fun workplace, and by offering company apparel this shares that with everyone.

Recognition

If employees choose to wear company apparel in appropriate settings, this creates recognition for potential new customers as well as staying top of mind for old ones.

For my branded apparel needs I always use Apex image Marketing for help. If you’re looking for branded apparel contact them today!

promotional products

Top Ways To Improve Your Brand Image

Promotional products are an effective way to highlight your business’s primary image and project that onto customers. Even though marketing has expanded to beyond traditional ways, and onto unique digital sharing. It doesn’t mean that the method of traditional giveaways has become obsolete. There are many ways which promotional products can be implemented in order to emphasize customer loyalty and engagement.

Below are the reasons why you should be considering using promotional products:

Social Media Contests

This is one way which can help your social media presence grow. Having a lot of followers gives an incentive to other Instagram users to press the follow button as well, when they come across your page. On social media you can do a contest, where users can tag up to 2 friends in a post and the winner will be chosen for a prize! This is an effective way to get users to spread the word about your business.

Employee Example

Use your employee to spread an example for your business, by giving them promotional products. Having employees wear company t-shirts, hats, sweater, and more in appropriate settings is an effective marketing technique to spread brand awareness.

Sponsor an Event

Check out local sports teams and events, and see if there are booth opportunities. Make a bunch of pens, t-shirts, stickers and more using the company’s logo. Attendee’s will be more likely to visit your booth… because who doesn’t love free stuff?!

Thank You Notes

Use promotional products as a thank you to past customers, by sending them in the mail to show your appreciation for your business. This adds a personalized touch, and will increase the likelihood of them coming back.

Contact Apex Image Marketing for all your marketing needs!

custom apparel brand awareness

Building Brand Awareness with Custom Apparel

Brand awareness is an important concept in today’s hyper visual world. Some fear the effect branding can have on society, especially with a media saturated culture. However, it could be argued that branding can have a positive impact on people as well. Humans often identify with branding that aligns with their personal values and beliefs, which can build a mutually supportive relationship. Conscious consumerism is also a result of people wanting to use and control their buying power; both of these impacts the way businesses brand themselves, because to ensure financial success they need to understand, relate, and connect to their target audience.

These same trends are apparent in the corporate world, with companies creating custom apparel that helps their employees feel connected and represented; while also promoting their company outside of the office. Once again, the potential for a mutually beneficial relationship can be established by providing employees with custom apparel. As an example, gifting employees with an embroidered sweater can help them feel appreciated. If employees feel valued and acknowledged by their company it can help build loyalty, and wearing their company’s brand in their daily life can elevate the pride one feels for their company or work.

Apex Image Marketing has an array of products that can be customized to promote a company’s brand- whether it is for a special event or everyday work life. Selecting apparel that best fits your brand image will help build a strong relationship between your business, employees, and customers. Start building your relationship today!

custom tshirt

How Custom T-Shirts Changed Brand Marketing

T-shirts are a staple in today’s wardrobe. Countless fashion blogs reference the “classic T,” but back in the nineteenth century, T-shirts were rarely seen, especially in public. T-shirts were considered undergarments, with wider and shorter necks (one can call to mind episodes of Mad Men, when male characters would be dressing in the morning and putting their dress shirts over their “undergarments”).

In the late 19th century and early 20th century, the T-shirt was adopted by particular industries as a lighter alternative- such as miners and the United States navy began to issue them because they were easy to slip on. The evolution of the T-shirt hit its pinnacle around 1920 when the word “T-shirt” was made part of the American English language.  The T-shirt was slowly adopted into people’s everyday routines after WWII, when veterans could be seen wearing them as casual wear and young boys often wore them while doing outside chores. In the 1950’s the T-shirt became the staple we know it to be today when people began to customize them.

Custom T-shirts are prevalent in fashion today and can serve an array of purposes. Some continue to use them as undergarments or do to outdoor work but often; they are used as a branding tool. Companies such as Apex Image Marketing provide services that allow businesses or individuals, to create and brand custom t-shirts. As Apex states “if you are going to be highly visible, then you may as well make a statement while you are at it.”

flyer mailing

Promote The Re-Opening of Your Seasonal Business

A lot of businesses experience seasonal highs and lows due to holidays, events, weather, and other factors. Some businesses even find it beneficial to close operations completely during seasonal lows. Now that winter seems to be behind us, we can expect a lot of businesses to be re-opening with great deals and offers to kick off the new season.

If you own a garden & landscaping business or a business that offers home improvement services:windows & doors, interlocking concrete, roofing, or pool services. You’re probably looking forward to getting back to the daily grind. The only problem is so are many of the other competitors in the area.  

Having a marketing plan for the re-opening of your business is key. Give your customers an offer they can’t refuse and start a flyer mailing campaign to target the right people. If this is your first flyer mailing campaign, speak to a professional at Direct Response Media Group (DRMG), Canada’s largest direct mail marketing company.  They’ll help you plan a successful marketing campaign all the way through from design, print, and direct mail.  The benefit of having DRMG take care of you direct mail is that a precision targeter will be used to determine the right audience for your business. So that your marketing budget is not wasted on talking to the wrong people!

Contact DRMG today for more information, or to get a free quote for direct mail and digital solutions for your business!

flyer distribution

How To Promote Your Brand Before a Trade Show

Trades Shows attract hundreds, sometimes thousands of people. Thus, the reason it’s one of best ways for a business to really get out there and promote their brand.  Participating in a trade show for your business can be a big investment: the cost for the booth, signage, marketing material, promotional products, and more all adds up.  Which is why it’s become even more important to have a marketing plan in mind beforehand. It starts with planning how you’re going to market your business before, during, and after the trade show.

Believe it or not, the most traditional way of marketing is still one of the most effective methods: flyer distribution by direct mail.  Social content can be so overly congested that most of the time it just flies over the minds of its readers.  A well designed flyer, mailed directly into the hands of your targeted audience can actually work really well.  

During the show, consider hosting a giveaway as an incentive for people to take a closer look at your product or brand, by providing their contact information to become potential leads.

After the show, have a flyer designed to attract the attention of the people who displayed interest in your brand during the trade show by entering them in a contest. Whether you send a coupon by flyer distribution or you go with an e-mail newsletter, reach out to these potential leads while you have the momentum going and you’re still fresh in the mind of potential customers.

For more information on direct mail and flyer distribution, contact Direct Response Media Group, Canada’s largest direct mail marketing company, focused on the design & delivery of effective direct mail advertising.

Promotional Products Toronto

Promotional Products for Employee Appreciation Gifts

Promotional products are not just for customers, they are often used as gifts for employee recognition. Who doesn’t like getting free stuff? Employee gifts can be a tad trickier than giving a gift to a family member or a long-time friend – due to its appropriateness, affordability, and other factors. Employee appreciation gifts should be gender neutral, useful, unique, and branded with a company logo, photo, or slogan.

Apex Image Marketing offers a professional line of employee appreciation gifts, everything from apparel and stationery to drinkware and sports. Looking for a more traditional way of showing appreciation? Apex can help you design a professional award on a walnut or piano finish, and printing or engraving of your choice. With so many corporate gift products to choose from, you’ll be sure to find the perfect employee appreciation gift at Apex Image Marketing.

To get started, all you have to do is contact Apex Image Marketing and browse their wide selection of promotional products. Once you find the best products to represent your company and it’s valued employees, their design team will talk to you about what you would like printed on your products before they start processing your order. Contact them, to get more information and get your promotional products started today!