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How to Plan Your Direct Mail Campaign

Small businesses have a variety of options to promote their products and services, and many are re-discovering the affordability and effectiveness of reaching markets through direct mail marketing.

According to a study, 85% of consumers will open a piece of mail if it looks interesting. Compared to industry benchmarks for e-mail engagement of 27.1%, it’s easy to see why marketers are returning to the mailbox. While it’s proven that direct mail engages customers, you’ll want to ensure your message is targeted to achieve the best use of your marketing budget. To do this, you must first define your target audience and location.

Here are some simple steps on how to plan an effective and well-targeted campaign:

Take into consideration the 40/40/20 rule

Follow this rule which is spending  40% of your time finding the right customers — the ones who are most likely to respond to an offer; 40% on developing a strong offer; and 20% on making a connection through creative design and messaging.

Stay on target

Identify the right audience for direct marketing efforts, including the demographics, geographics, psychographics, and behaviourists and buying patterns of customers.Statistics Canada, for example, offers a database of high-quality information online for all marketers.

Develop a strong offer

Don’t just say you’re the best. You need to offer your customers something that’ll give them a reason retain your message. Are you offering: something new; a limited time offer; a coupon; a sale; a sample; or a free trial? Deliver a successful and relevant call to action that sets an offer apart from those of competitors.

Create an impactful design

Design. Design. Design. Create a look that grabs attention but isn’t overwhelming. A great design considers brand messaging and colours that truly portray the brand in an impactful way. Graphic designers can use templates and assist with creative direction to produce a direct mail piece that will stand out from the competition.

Measure your success with DRMG

The success of a direct mail marketing effort can be calculated in terms of costs against increased sales. But there are more underlying factors and goals to consider in your direct mail campaign: are marketing efforts helping to push brand awareness, nudge a customer along the sales funnel, or convert casual customers into lifelong clients? Decide which results are most valuable to you and set a target.

At Direct Response Media Group, they can design, mail and analyse your direct mail campaign success and how close you came to your goals. Furthermore, they can also use unique coupon codes and URL’s so you can attribute leads and sales to the direct mail piece that you mailed. Contact them today for your small to medium business marketing needs!

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How Franchise Lawyers Can Help with Franchise Agreements

Opening a franchise can be a fulfilling and exciting opportunity if you play your cards right. Often times, new franchise owners come across a lot of legal jargon and uncertainty in franchise agreements, which can be intimidating or even a bit overwhelming. Your franchise agreement dictates the relationship between franchisee and franchisor, so it’s important to make sure both parties are treated fairly. It never hurts to get some outside help if you are considering a franchise agreement, here are a few reasons why:

They can offer advice on how to choose a business entity

Should your business be a Limited Liability Corporation (LLC)? Maybe it should be a Subchapter S? Or perhaps you should file for a C-Corporation? If you don’t know the difference, you can set yourself up for future complications. It is paramount to choose the right business entity for your new franchise. It determines your legal rights and liabilities as a business owner, and also influences how your business is taxed. A franchise lawyer can offer useful suggestions on how to set up your your new franchise business.

They can help with legal compliance

Franchise lawyers possess relevant knowledge to ensure your franchise agreement complies with local, national, and international law. Whether it’s a small municipal law or a major legal principal, franchise lawyers can help you navigate your franchise agreement to ensure its fair for both parties.

Franchise lawyers keep things simple

Franchising, especially franchise agreements, can be complicated. Experienced franchise lawyers can help you cut through complications by explaining how certain terms or documentation work together, clarify legal boundaries, and negotiate a desirable agreement between franchisee and franchisor. Contact Law Works, Canada’s leading business law firm for professional franchising help. 

franchise business lawyer Ontario.

What To Look For When hiring a Franchise Lawyer

Franchise lawyers can make or break a franchise, since they can influence your franchise agreement and how your business operates. From clarifying legal jargon to helping you navigate legal boundaries or disputes, franchise lawyers are essential for both franchisee and franchisor. With so many lawyers around, it can be tough to find one that works for your situation. To give you a head start, here are three important factors to consider when hiring a franchise lawyer:

Franchisor vs. Franchisee Experience

Most good franchise lawyers have experience on the franchisor side of the equation, so it’s ideal to find someone who meets this criteria even if you are a franchisee. If your franchise lawyer does the majority of their work for franchisees, their approach might be skewed towards the franchisee. Either way, you should ask whether or not they draft franchise disclosure documents (FDDs), because if not, they’re likely unqualified.

Flat Fee vs. Hourly

Many franchise lawyers will work on a flat-fee basis, since they have enough experience to know how long the process takes. Flat rate franchise lawyers can be beneficial since the overall cost is predictable, often allowing for financing over a few months. However, they do have a downside; in some rare cases, it might be more expensive than if you were to pay an hourly rate.

Industry & Business Knowledge

While industry specific knowledge is not always necessary, in some cases the knowledge of relevant regulations can be very helpful. There are some cases/industries where industry specific knowledge is vital; medical franchising, health-care franchising, and dental franchising are a few of many. Try to ensure your franchise lawyer has experience in the industry you are getting into. If you’re looking for professional expertise in the franchise business, contact Law Works for a free consultation. 

Franchise agreement lawyer in Guelph.

Is a Franchise Business The Right Fit For You?

At one point or another, many of us have flirted with the idea of starting our own business. The complicated process can stop many dead in their tracks while they wrestle with such tough decisions; what type of business should I create? How am I going to run it? Do I need a partner? Most default to starting a brand new idea, but there is a strong argument to be made about entering a franchise agreement.

Opening a franchise is a unique way of starting a company as it allows individuals to build their own business while having the recognition of an established entity behind them. For some this is an ideal scenario, however it is essential to be well informed and patient when structuring the franchise agreement. The agreement is meant to be a mutually beneficial arrangement, therefore, you must ensure there aren’t any clauses that could lead to future conflict or disputes.

While franchises are often beneficial in most regards, the aspect of partnering with a well-known company can just as quickly deter potential franchisee suitors. That is because it can be very intimidating when it comes time to negotiate the franchise agreement. Being prepared by entrusting the negotiation process to a franchise lawyer can rid yourself of any anxiety and instill confidence that your best interests are their primary concern.

A healthy relationship is vital for success, and should benefit both parties to ensure that neither is treated unfairly. As such, a well-structured franchise agreement in the early stages will lead to future benefit by preserving this bond. If you’re interested in finding out if a franchised business is right for you, contact Law Works in Guelph to speak with a franchise lawyer today.

Waterloo franchise lawyers

Why You Need a Franchise Lawyer

In the unique business landscape of franchising, maintaining a healthy relationship between franchisee and franchisor can be difficult. It’s essential to have a franchise lawyer whose expertise can ensure you’re taken care of.  When first entering an agreement, a franchise lawyer will review it meticulously to certify the terms and remove any falsifications that can lead to future disputes. Once a relationship has been established, you can rest assured that your best interest will be at the forefront when any issue arises.

There are clear benefits to franchising a business, but the goal is to have both parties working together in a harmonious relationship. A franchise lawyer has the specialized understanding to enact the most productive and efficient process for conflict resolution, contract amendments or any other issue that comes about. The intricacies of labour laws like overtime and employer liability can be unclear at times, but a franchise lawyer will be well informed and prepared for any situation that you’re faced with.

Whether it’s your first or your fifth, entering a franchise agreement with a well established company can be overwhelming. A franchise lawyer knows what’s best for you and will be able to help you throughout the process to answer any questions you have, make recommendations for your benefit, and stand by your side, all to establish a fair agreement. If you’re looking for advice or assistance it never hurts to speak with a franchise lawyer. Contact Law Works in Waterloo, a premiere franchise law firm that can assist you with all your franchise needs.

House and roof covered in snow during winter.

How to Prepare Your Roof for Winter

Winter is here. And it’s best to be prepared for the of harsh cold and snow coming our way. Even more so, it’s still important to properly prepare your roof for the season.

With that being said, here are our top tips for preparing your roof for winter:

Clean the Gutters

Leaves have been slowly falling from the trees around your house for the past couple months. And while the falling leaves are certainly beautiful, they can do a lot of damage to your roof if you forget to clean them out of the gutters. Clogged gutters cause water to build up and overflow onto your roof, which in turn can cause costly water damage to your roof. So be sure to clean the gutters

Locate Any Leaks

While you’re checking out the gutters, pay attention to any potential water leaks. It’s always a good idea to stay on the lookout for leaks, as they are much easier – and less expensive – to fix if you can catch them early on. But this is especially important during the changing seasons. Be sure to keep an eye out for pesky leaks and get them taken care of before they become a bigger issue.

Be Aware of Ice and Snow

When ice and snow build up on a roof over time, both can cause significant – and costly – damage to the roof . So, if we do happen to experience an extensive snow storm, don’t forget to check the roof once it’s finished and clear away anything that has piled up.

Is Your Home Set for Winter?

Paying attention to these small details now can save you a lot of time and money down the road. Be sure to take the time to check these items out. If you do need help fixing your roof any issues related to your shingles and gutters anything related to your roof, contact Superior Steel Roofing or call 1-888-617-7663 for your home roofing needs!

Franchise business agreement opens business to customers.

How Franchises Will Be Affected By Ontario’s Changing Workplaces Review

There are new changes happening to Ontario’s employment and labour laws. On May 23rd 2017, the Ontario government released its report to the Changing Workplaces Review. This is one of the most comprehensive and largest changes to the labour laws in the last 30 years. The Review covered broader employment issues to protect workers. They consolidated three acts: the Employment Standards Act, 2000, the Labour Relations Act, 1995 and the Occupational Health and Safety Act into the “Workplace Rights Act.”

Key takeaways to consider for the Changing Workplaces Review:

  • Minimum Wage Increase
  • Overtime and Hours of Work
  • Leaves; personal emergency, bereavement, sick days.
  • Equal Pay
  • Enforcement
  • Specific sector changes to labour relations

The Review has peaked interest among franchisors, as changes to the prevailing legislation could have imposed joint employer status on franchisors for employees of their franchisees. To the relief of the franchisors, the Report does not recommend a franchisor be deemed to be a joint employer with its franchisees. However, it does make recommendations to allow employees of multiple franchises (of the same brand) to bargain centrally with representatives in one geographical area.

Are you a franchise owner? Unsure d how these recommendations may affect your business? Stay informed. Contact Law Works, one of Canada’s leading experts in business disputes, including debtor-creditor rights, class actions, lease agreements, professional negligence, trademark infringement, shareholder disputes, joint ventures, misrepresentations, injunctions, insolvencies and receiverships.

Law Works franchise lawyers are happy to discuss how Ontario’s Changing Workplaces Review may affect your franchise operations.

Direct mail advertising in Greater Toronto Area mailboxes.

How to Use Direct Mail to Target Customers in the GTA

If you are looking to grow your business, direct mail advertising is a highly effective way to target customers in the GTA. Unlike digital marketing which employs a mass-mailing approach, direct mail is much more curated and personalized, thus giving it an advantage in a world where consumers are constantly being targeted by email ads and other forms of digital advertising.

Find out how direct mail advertising uses a strategic approach to target customers and why it generates a higher response rate than conventional digital advertising.

Understand your target market

It’s important to understand your target market before devising a direct mail campaign. This means familiarizing yourself with the demographic that is relevant to your good or service. For instance, a company that offers residential interior decorating services may wish to target homeowners between the ages of thirty and sixty who have a certain level of disposable income. Furthermore, understanding the shopping behaviours, attitudes towards trends, and lifestyle habits of your target customers can help you determine the best way to communicate your message.

Determine a targeted mailing list

Your direct mail service provider can help you use the leads you have acquired through market research to target customers who will likely be interested in your product or service. As well, they can work with you to determine which particular direct mail medium, such as a flyer, brochure, or magazine, is most likely to resonate with your audience. Targeted mailing lists may be more research intensive than a mass-market approach, but they often generate a better response rate and foster a sense of brand loyalty. Most importantly, they enable you to pinpoint your best leads so there is less waste and a higher response rate.

To expand your business’ reach in the GTA, find out how to launch an effective direct mail campaign today!

Rock Salt Delivery and Storage

If you’re buying in bulk, most major road salt suppliers will offer delivery of your order to your place of business.   Understandably, with a high demand of businesses needing road salt during the winter, it is unlikely you’ll get delivery on small amounts. However, there are many benefits to buying in bulk and furthermore, to arranging a constant supply of road salt to be delivered directly to you.  For starters, stockpiling will save you a great deal of time on having you pick up and move you supplies yourself.  It will also save you money when you buy in bulk and ensure that your supply of road salt is there when you need it most.

Let’s face it.  For those of us in the snow removal business, you can agree that you can never have too much salt.  In fact, you always want to ensure you have more than enough to ease you mind that you will be able to sustain your business throughout an entire season.

Many businesses are resorting to salt domes setup and provided by Draglam Salt in Toronto and the surrounding areas.  The salt domes are available in many different sizes depending on the needs of the business.  Domes range in sizes from 17-18 feet to 30-60 feet and have become a convenient and secure way to purchase and store their delivery of road salts in Toronto.

Discover ways you can grow your snow removal business with the products and services of Draglam Salt, Ontario’s supplier of choice for bulk and bagged salt services.

custom tshirts

Why Your Business Needs Custom T-Shirt Designs

As a marketing strategy, custom t-shirts can be used for many purposes. When designing your own t-shirt, it can be altered depending on the event or promotion it’ll be used for. You can add your own personal touch to the shirt; choose an image that best represents your brand. Custom t-shirts can be created for the entire team to wear during an event, as a giveaway for a promotion, or to hand out to employees for free. If you can think of another great purpose for a t-shirt – that will work too! This marketing technique is flexible, and can change depending on your purpose.

There are many benefits to creating custom t-shirts, here’s my quick list below:

Walking Advertisement

Having other people, whether they are employees or customers wear your custom t-shirt is free advertising. It shows other people who see this t-shirt that the person wearing it thinks positively about your business enough to put your logo on their backs, and keeps your brand top of mind.

Affordable

Not only is it an advertising strategy, but it is a cheap one! Creating custom t-shirts in bulk is an affordable option for your business.

Unity

By creating custom t-shirts, this creates unity between the business and the people that wear them. Those wearing the shirts will feel a sense of togetherness and shared experiences.

Contact Apex Image Marketing for all your marketing needs!