Salt storage benefits in greater toronto area.

Benefits to Road Salt Storage

Winter in Canada can be brutal: temperatures dip into negative double digits, driveways and roads turn into skating rinks, and heavy snowfalls make it nearly impossible to navigate your property. There are a variety of ways you can fight the snow and ice, but road salt is by far the most effective. However, it can be inconvenient, expensive, or even unsafe to make multiple trips to buy bags of road salt, which is why it’s so important to sort out your salt storage solution before winter hits. Here are some of the benefits of winter salt storage so you can avoid the hassle of buying bags of salt.

Cost savings

Buying salt in bulk and storing it on your property can save you a lot of money over the years. Buying multiple bags of salt can add up, and even if you go this route, you’ll have to decide where to keep the salt. Salt storage allows you to keep your salt on site, saving money on gas and allowing you to keep bulk salt on site

Avoid line-ups & shortages

Road salt in the winter time is invaluable, especially when the harsher conditions hit. Bags or even bulk road salt can become scarce when the weather gets especially bad, making for long lineups or even shortages in a product. Salt storage allows you to avoid lineups and provides a stockpile if there is a salt shortage in your area.

Convenience of salt storage

Driving back and forth to your local salt supplier is no fun, and can even be unsafe if road conditions are bad. On-site salt storage allows you to stock up before the winter hits, preparing you for anything winter throws at you. And the best part? You won’t even have to leave your house.

If you’re looking for proper storage to keep your salt from melting or being contaminated it’s best to get professional help. Contact Draglam Salt for all your rock and road salt needs! They’ll keep ice and snow off your property and public roads.

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Franchise Agreement signed in Waterloo

Four Types of Franchise Agreements

Opening a new franchise is an exciting opportunity, but it can also be a bit overwhelming if you don’t have a lot of experience. Whether you’re opening a single store or a new chain, your franchise agreement helps determine the guidelines for the relationship between franchisee and franchisor.

A franchise lawyer can help you understand your franchise agreement, but it’s important to understand what type of agreement you are entering into so that you can choose the right lawyer for the job. If you are considering opening a new franchise, here are the four types of franchise agreements that you may come across:

Single Unit Franchises

Single unit franchise agreements are the most simple and common form of agreement, and the name pretty much says it all. These agreements allow a franchisee to open a single franchise location, and they are a great way to learn about the franchise system before considering additional units.

Multi-Unit Franchises

Multi-unit franchise agreements grant the franchisee permission to open multiple units. They outline the number of units the franchisee is allowed to open over a specific period of time. If franchisee owners have multiple units, there’s a good chance that the franchise organization is stable and doing well.

Area Development Franchises

Area development franchise agreements are similar to multi-unit agreements in that they allow the franchisees to open a specified number of units. The only difference is that this type of agreement limits development to a specific area.

Master Franchise Agreements

Finally, master franchise agreements are just like area development and multi-unit agreements, but with a bit more authority. These agreements allow franchisees to open a specified number of units in a given area, but also give them the power to sell units and usually receives royalties from franchisees.

Before signing a contract agreement, make sure you talk to a professional franchise lawyer. Contact Law Works in Waterloo for expert business and legal advice on all types of franchise agreements.

Car covered in snow winter frozen temperatures.

Best Ways To Prevent Ice & Snow Buildup

Winter is a tough time for many of us, especially for Canadians living in cold, dry climates. Days are shorter, sunny days become less frequent, and overcast skies seem to be the norm. As if the long, grey winter days aren’t enough of a battle from the comfort of your own home, winter weather can often be tough to escape due to ice and snow covered roads.

Winter driving in Canada is especially hard, especially without the right tools at your disposal. While some areas and vehicles make the weather easier to navigate, it’s always a good idea to take precautions when you leave the house. Bulk salt is one of the best ways to prevent ice and snow buildup around your home but here are a few other options you can consider:

Sand

Sand is a great way to conquer ice and snow buildup on your driveway and property as it’s a cheap way to create traction on slippery surfaces. However, sand doesn’t solve the problem because ice and snow gets compacted underneath, and might still be slippery once the sand is pushed away.

Liquid deicer
Liquid deicers and chemical deicing agents can be a strong alternative to bulk salt for ice and snow prevention, and it’s cheap & accessible. However, these agents can be harmful to your driveway, but more importantly, they can even harm you or your pets if used improperly.

Bulk salt

By far the best way to prevent and melt ice and snow buildup on driveways, roads, and other hard surfaces is bulk salt. It’s one of the cheapest options, available in large quantities, and is extremely effective at preventing and melting ice and snow. While it may leave temporary stains, it isn’t harmful to you or your pets, making it the best choice this winter.

Don’t struggle with ice and snow buildup this winter. Contact Draglam Salt for all your rock and road salt needs! As Southern Ontario’s #1 salt supplier in the region, you can have salt delivered, salt storage, or onsite facility you can count on Draglam Salt.

Franchise Lawyers in Guelph

What Do Franchise Lawyers Do?

Opening a franchise is a great way to gain experience as a business owner, and it comes with less risk than opening your own business. However, there is a lot that goes into opening a franchise, making it important to hire a franchise lawyer, especially if this is your first time. Opening a franchise can be expensive so you might be wary about the cost of a lawyer, and whether or not it is worth it. However, franchise lawyers are essential for any franchisee owner.  Here is what they can do for you:

Review & Advise

Opening a franchise requires a lot of paperwork, contracts, and legal jargon. If you are planning on opening a franchise, it can be a lot of information to digest, especially without the help of a franchise lawyer. Your lawyer will be able to review all documents and contracts, providing you with a better understanding of the relationship you are entering into.

Negotiate Contracts

As we mentioned above, franchising involves a lot of contracts and legal documents that influence the relationship between franchisee and franchisor. A franchise lawyer can help negotiate the terms and contracts so that the agreement is fair and beneficial to both parties involved.

Help with Business Operations

A franchise lawyer can help you determine the best way to operate your franchise once it’s up and running. From legal guidelines to suppliers, they have experience on both sides of the relationship. They can help you determine the most effective and profitable ways to run your business while ensuring that your operation isn’t violating any laws or regulations.

If you’re interested in purchasing a franchise, get the help you deserve. Contact Law Works in Guelph, they can help you solve disputes easily with a team of professional franchise lawyers.  

How to Plan Your Direct Mail Campaign

Small businesses have a variety of options to promote their products and services, and many are re-discovering the affordability and effectiveness of reaching markets through direct mail marketing.

According to a study, 85% of consumers will open a piece of mail if it looks interesting. Compared to industry benchmarks for e-mail engagement of 27.1%, it’s easy to see why marketers are returning to the mailbox. While it’s proven that direct mail engages customers, you’ll want to ensure your message is targeted to achieve the best use of your marketing budget. To do this, you must first define your target audience and location.

Here are some simple steps on how to plan an effective and well-targeted campaign:

Take into consideration the 40/40/20 rule

Follow this rule which is spending  40% of your time finding the right customers — the ones who are most likely to respond to an offer; 40% on developing a strong offer; and 20% on making a connection through creative design and messaging.

Stay on target

Identify the right audience for direct marketing efforts, including the demographics, geographics, psychographics, and behaviourists and buying patterns of customers.Statistics Canada, for example, offers a database of high-quality information online for all marketers.

Develop a strong offer

Don’t just say you’re the best. You need to offer your customers something that’ll give them a reason retain your message. Are you offering: something new; a limited time offer; a coupon; a sale; a sample; or a free trial? Deliver a successful and relevant call to action that sets an offer apart from those of competitors.

Create an impactful design

Design. Design. Design. Create a look that grabs attention but isn’t overwhelming. A great design considers brand messaging and colours that truly portray the brand in an impactful way. Graphic designers can use templates and assist with creative direction to produce a direct mail piece that will stand out from the competition.

Measure your success with DRMG

The success of a direct mail marketing effort can be calculated in terms of costs against increased sales. But there are more underlying factors and goals to consider in your direct mail campaign: are marketing efforts helping to push brand awareness, nudge a customer along the sales funnel, or convert casual customers into lifelong clients? Decide which results are most valuable to you and set a target.

At Direct Response Media Group, they can design, mail and analyse your direct mail campaign success and how close you came to your goals. Furthermore, they can also use unique coupon codes and URL’s so you can attribute leads and sales to the direct mail piece that you mailed. Contact them today for your small to medium business marketing needs!

4 Most Effective Marketing Tactics for Small Businesses

There’s so much written about marketing that it’s hard to know where to start. It’s especially true if you are a small business owner without a marketing department or a lot of digital experience. It can be intimidating to try to learn new trends and tactics in such a fast-paced environment.

However, there is no need to worry. Digital has made it easier for customers to find the information they need online, making purchase decisions before they make a single phone call or fill out a contact form. To make it even easier, we’ve put together a short list of the most effective digital marketing tactics for small businesses. Use them to generate new marketing ideas for your small business:

Company Website

A website gives you a place to send customers for more information, grab free traffic via search engines, drive people from social media, write helpful content that paints you as a professional. Also use your website to upload ebooks and digital brochures, capture and collect email addresses.

SEO & Local Search

Local search optimization is an added layer for those targeting smaller geographic areas (e.g., Toronto plumbers). It’s recommended to do all the SEO activities that national companies do, but with added steps of claiming and optimizing your listings (e.g., Google My Business, Yelp, Yellow Pages, etc.). Local optimization also means paying attention to online reviews.

Build Reputation & Keywords

Once you have your brand identity and website in place, it’s time to generate content that portrays you as an expert, problem solver for your target customers – this builds trust with your audience. Great content means credibility for you and added value for potential customers. It can also be leveraged on social networks and in advertising.

Complement with Paid Advertising

Once you have an established website and social account, it’s time to take it up a notch and add a paid advertising layer. Paid media is exactly what it sounds like. You pay for someone else to serve your information/ad up to their audience for you, usually effective in search and display advertising. You’ll often discover that certain sources of traffic already work better than others, and then you can invest your additional budget in those specific channels.

If you’re looking to improve your marketing to gain more new customers and brand awareness, contact Direct Response Media Group. At DRMG, they sync your digital marketing with your complete advertising campaign. Contact them for a FREE quote for your business’ direct and digital solutions.

How Franchise Lawyers Can Help with Franchise Agreements

Opening a franchise can be a fulfilling and exciting opportunity if you play your cards right. Often times, new franchise owners come across a lot of legal jargon and uncertainty in franchise agreements, which can be intimidating or even a bit overwhelming. Your franchise agreement dictates the relationship between franchisee and franchisor, so it’s important to make sure both parties are treated fairly. It never hurts to get some outside help if you are considering a franchise agreement, here are a few reasons why:

They can offer advice on how to choose a business entity

Should your business be a Limited Liability Corporation (LLC)? Maybe it should be a Subchapter S? Or perhaps you should file for a C-Corporation? If you don’t know the difference, you can set yourself up for future complications. It is paramount to choose the right business entity for your new franchise. It determines your legal rights and liabilities as a business owner, and also influences how your business is taxed. A franchise lawyer can offer useful suggestions on how to set up your your new franchise business.

They can help with legal compliance

Franchise lawyers possess relevant knowledge to ensure your franchise agreement complies with local, national, and international law. Whether it’s a small municipal law or a major legal principal, franchise lawyers can help you navigate your franchise agreement to ensure its fair for both parties.

Franchise lawyers keep things simple

Franchising, especially franchise agreements, can be complicated. Experienced franchise lawyers can help you cut through complications by explaining how certain terms or documentation work together, clarify legal boundaries, and negotiate a desirable agreement between franchisee and franchisor. Contact Law Works, Canada’s leading business law firm for professional franchising help. 

franchise business lawyer Ontario.

What To Look For When hiring a Franchise Lawyer

Franchise lawyers can make or break a franchise, since they can influence your franchise agreement and how your business operates. From clarifying legal jargon to helping you navigate legal boundaries or disputes, franchise lawyers are essential for both franchisee and franchisor. With so many lawyers around, it can be tough to find one that works for your situation. To give you a head start, here are three important factors to consider when hiring a franchise lawyer:

Franchisor vs. Franchisee Experience

Most good franchise lawyers have experience on the franchisor side of the equation, so it’s ideal to find someone who meets this criteria even if you are a franchisee. If your franchise lawyer does the majority of their work for franchisees, their approach might be skewed towards the franchisee. Either way, you should ask whether or not they draft franchise disclosure documents (FDDs), because if not, they’re likely unqualified.

Flat Fee vs. Hourly

Many franchise lawyers will work on a flat-fee basis, since they have enough experience to know how long the process takes. Flat rate franchise lawyers can be beneficial since the overall cost is predictable, often allowing for financing over a few months. However, they do have a downside; in some rare cases, it might be more expensive than if you were to pay an hourly rate.

Industry & Business Knowledge

While industry specific knowledge is not always necessary, in some cases the knowledge of relevant regulations can be very helpful. There are some cases/industries where industry specific knowledge is vital; medical franchising, health-care franchising, and dental franchising are a few of many. Try to ensure your franchise lawyer has experience in the industry you are getting into. If you’re looking for professional expertise in the franchise business, contact Law Works for a free consultation. 

4 ways to improve your direct mail.

4 Ways to Improve Your Direct Mail

Many marketers dismiss direct mail as an old-fashioned or obsolete method of getting your company’s message in front of the right audience. This idea could not be further from the truth. Over $45 billion was spent on direct marketing in 2016 and the number continues to grow. Social media, mobile ads, and SEO are all great but when one of the biggest online companies in the world, Google, uses postal direct mail for its campaigns, it makes sense to pay attention.

Are you convinced? Get started with these 4 tips that can help you improve your direct mail marketing and get you a better response to every mailer you send.

Send it to the Right People

One of the most effective ways to improve marketing happens before any marketing takes place. A message on a direct mail piece will ever be only as effective as the list or database it is sent to them. A well-targeted list means a better response overall. Identify an ideal audience based on demographics and geographics. A great tool is DRMG’s Precision Targeter where companies can reach audiences in specific cities and target different ages, education, family structure or income.

Send Something New and Unique 

Not only should the information you share about your business and offer be unique, but sending out an creative mailer grabs more attention than a plain card. If your design looks like everyone else, your mailer won’t get the same consideration.  Think about over-sized postcards, bulky envelopes, or interesting colors and shapes.

Capture Attention Fast 

Whether your mail piece has neon yellow starbursts or a pithy slogan printed in bold lettering across the front, you need to catch the recipient’s attention. Besides unique mailers as mentioned above, use words and phrases that clearly demonstrate you deliver exactly what they want. 

Follow Up & Give Direction 

First contact with direct mail pieces may introduce the company, product, or service, but may not convince people to pick up the phone or open a web browser to learn more. To get an overall better response from a campaign, plan out a series of mailers with follow up methods that keep what you have to offer in the forefront of their minds in a positive way. For example, include a store coupon redeemable in store or a website URL where customers can sign up for a promotion.

Companies who use direct mail for their marketing efforts, effectively report a higher return on their investment than those that only use electronic means. Contact Direct Response Media Group, if you want to improve your marketing efforts with direct mail. DRMG can organize and execute creative campaigns to get your audience engaged and your business more sales.

Franchise agreement lawyer in Guelph.

Is a Franchise Business The Right Fit For You?

At one point or another, many of us have flirted with the idea of starting our own business. The complicated process can stop many dead in their tracks while they wrestle with such tough decisions; what type of business should I create? How am I going to run it? Do I need a partner? Most default to starting a brand new idea, but there is a strong argument to be made about entering a franchise agreement.

Opening a franchise is a unique way of starting a company as it allows individuals to build their own business while having the recognition of an established entity behind them. For some this is an ideal scenario, however it is essential to be well informed and patient when structuring the franchise agreement. The agreement is meant to be a mutually beneficial arrangement, therefore, you must ensure there aren’t any clauses that could lead to future conflict or disputes.

While franchises are often beneficial in most regards, the aspect of partnering with a well-known company can just as quickly deter potential franchisee suitors. That is because it can be very intimidating when it comes time to negotiate the franchise agreement. Being prepared by entrusting the negotiation process to a franchise lawyer can rid yourself of any anxiety and instill confidence that your best interests are their primary concern.

A healthy relationship is vital for success, and should benefit both parties to ensure that neither is treated unfairly. As such, a well-structured franchise agreement in the early stages will lead to future benefit by preserving this bond. If you’re interested in finding out if a franchised business is right for you, contact Law Works in Guelph to speak with a franchise lawyer today.