brand marketing

custom apparel

Best Tips for Creating Custom Apparel Designs

When designing custom apparel, you want your product to stand out, clearly share the message intended, and be versatile for all ages and genders. With these qualities, and more, your custom apparel will be an effective marketing tool for your business. Custom apparel can demonstrate your company’s artistic vision and brand image, depending on the text and graphics used.

One common technique is to create t-shirts! Take a look at these popular tips on design:

Theme

Ensure that the theme chosen, whether it is bubbly or rustic, matches your brand. Then, when people see the t-shirt, they will immediately think of your brand. Ensure that the typography, colour scheme, and logos are consistent.

Layout

With the actual design, there are many appealing options for your custom apparel depending on the graphics you want to use. You could place a large image in the front center, place the logo on the left side of the chest, add text on the back, or do a combination of them all.

Fabric

Nothing is worst than an uncomfortable t-shirt! Make sure your audience will actually want to wear your custom apparel for it’s nice fabric, cool design, and perfect fit.

When you’re ready to start designing, contact the experts at Apex Image Marketing for some help and more tips to help your business.  

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branded apparel

How Branded Apparel Creates Better Company Culture

Branded apparel has many benefits for your business! Marketing experts like those at Apex Image Marketing, highlight the importance it has on company culture and image, as well as loyalty, professionalism, community and recognition.

Creating branded apparel can be done in multiple different ways, whether it is an at-work uniform, or additional apparel for employees to wear during their time off. For the purpose of this conversation, I’m focusing on the benefits of offering employees additional company ‘swag.’

Community & Culture 

By offering employees additional sweatshirts and t-shirts, employees feel a sense of community and stronger culture amongst other employees. It creates a sense of positive inclusivity, for employees from that company to all share that apparel together.

Loyalty

Branded apparel also creates loyalty amongst employees who are a part of the team and with all of these additional benefits, want to stay on the team. Everyone loves a fun workplace, and by offering company apparel this shares that with everyone.

Recognition

If employees choose to wear company apparel in appropriate settings, this creates recognition for potential new customers as well as staying top of mind for old ones.

For my branded apparel needs I always use Apex image Marketing for help. If you’re looking for branded apparel contact them today!

promotional products

Top Ways To Improve Your Brand Image

Promotional products are an effective way to highlight your business’s primary image and project that onto customers. Even though marketing has expanded to beyond traditional ways, and onto unique digital sharing. It doesn’t mean that the method of traditional giveaways has become obsolete. There are many ways which promotional products can be implemented in order to emphasize customer loyalty and engagement.

Below are the reasons why you should be considering using promotional products:

Social Media Contests

This is one way which can help your social media presence grow. Having a lot of followers gives an incentive to other Instagram users to press the follow button as well, when they come across your page. On social media you can do a contest, where users can tag up to 2 friends in a post and the winner will be chosen for a prize! This is an effective way to get users to spread the word about your business.

Employee Example

Use your employee to spread an example for your business, by giving them promotional products. Having employees wear company t-shirts, hats, sweater, and more in appropriate settings is an effective marketing technique to spread brand awareness.

Sponsor an Event

Check out local sports teams and events, and see if there are booth opportunities. Make a bunch of pens, t-shirts, stickers and more using the company’s logo. Attendee’s will be more likely to visit your booth… because who doesn’t love free stuff?!

Thank You Notes

Use promotional products as a thank you to past customers, by sending them in the mail to show your appreciation for your business. This adds a personalized touch, and will increase the likelihood of them coming back.

Contact Apex Image Marketing for all your marketing needs!

custom tshirt

How Custom T-Shirts Changed Brand Marketing

T-shirts are a staple in today’s wardrobe. Countless fashion blogs reference the “classic T,” but back in the nineteenth century, T-shirts were rarely seen, especially in public. T-shirts were considered undergarments, with wider and shorter necks (one can call to mind episodes of Mad Men, when male characters would be dressing in the morning and putting their dress shirts over their “undergarments”).

In the late 19th century and early 20th century, the T-shirt was adopted by particular industries as a lighter alternative- such as miners and the United States navy began to issue them because they were easy to slip on. The evolution of the T-shirt hit its pinnacle around 1920 when the word “T-shirt” was made part of the American English language.  The T-shirt was slowly adopted into people’s everyday routines after WWII, when veterans could be seen wearing them as casual wear and young boys often wore them while doing outside chores. In the 1950’s the T-shirt became the staple we know it to be today when people began to customize them.

Custom T-shirts are prevalent in fashion today and can serve an array of purposes. Some continue to use them as undergarments or do to outdoor work but often; they are used as a branding tool. Companies such as Apex Image Marketing provide services that allow businesses or individuals, to create and brand custom t-shirts. As Apex states “if you are going to be highly visible, then you may as well make a statement while you are at it.”