Business

3 Benefits of Direct Mail Advertising

When it comes to advertising, many people are quick to overlook the immense benefit of direct mail. In our digital age, people are constantly being bombarded with digital advertisements, whereas, print ads offer a unique and more curated approach. If you are contemplating using a direct mail campaign for your business, but are unsure of the specific advantages, read on to find out the 3 major benefits.

Targeted Audience

Direct mail advertising enables companies to target a particular demographic or audience that is likely to be interested in their good or service. This enables businesses to send out flyers to people in a certain demographic such as those within a particular age range, income, or family structure. Alternatively, they can purchase mailing lists which are even more precise based on buying habits or behavioural patterns to optimize the effectiveness of their ad.

Highly Measurable

Unlike some other forms of advertising, direct mail is highly measurable. Companies can use a particular coupon code on the flyer to track the amount of new customers they are generating as a result of their campaign. Plus, the information can be used to improve future advertising strategies.

Customizable

Direct mail advertising is extremely customizable and is written with the consumer in mind. Digital ads often sound generic and tend to follow a particular formulaic structure, whereas print ads can be addressed directly to the consumer. Also, they are ideally written by professional copywriters who ensure the information is communicated effectively.

If you are a Canada-based company looking to learn more about how direct mail can reach your target consumers, contact Direct Response Media Group for more information.  

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franchise dispute mississauga

3 Steps in Franchise Disputes

Day-to-day business responsibilities can be complex. Ensuring your business operates effectively and turns a profit can be a constant source of stress. The expectations for operation, double if your business is a franchise. Not only must you operate in a manner that meets your own business goals, the business must follow a certain set of criteria set out by the franchisor. The franchisor and franchisee relationship can be mutually beneficial however, there also is a potential for conflict. Franchise dispute can be an unfortunate circumstance, in franchise relationships and if you find yourself facing one there are a few steps to keep in mind:

Notify other party of the dispute

You must issue a formal notice of dispute, to the other part involved, wherein you explain what the dispute is about, what your preferred resolution is, and what other steps you believe the other party should take.

Attempt Resolution

Trying to resolve the matter is the preferred method but if a resolution is not possible either party has the right to request franchise mediation.

Attend Mediation

Both parties, in person, must attend mediation or a selected representative may attend on a party’s behalf. The goal is to resolve the dispute but ensure you are willing and able to attend because if you do not, you can be fined.

If you are facing a franchise dispute in Mississauga and require professional advice, guidance, and service then contact Law Works your expert in franchise litigation, arbitration and insolvencies.

team building with branded t-shirts

Summer Team Building Ideas For The Workplace

Summer is a great time to plan your next team building event because you have the opportunity to stretch your legs, get outside, and enjoy the sunny weather during work hours. So, if you’ve been giving the task of planning the next team building event for your workplace this summer and are looking for some great ideas. Here are a few that have been proven to be fun, effective, and fit the budget. Some of these ideas won’t take more than 20 minutes out of the day, so a great idea would be to host team building week and do one of these a day, or one activity a week, whatever works best for your workplace!

Take an employee to work day

We’ve all heard about ‘take your kids to work day’ but how about employees can visit other departments and experience what it would be like to work in their role. This is great because it is the employees are learning more about each other and gaining exposure into other parts of the business and how they work.

Provide a lounge with couches, entertainment, snacks, and beverage

Combine different groups of people and give them a topic to break out and discuss together.  It doesn’t have to be work related, this will work even if the topic is about the hottest new movie or the best restaurant to eat nearby. The employees have a chance to get to know each other.

Lunch outside the office

It’s not uncommon for the boss to treat employees to a lunch from time to time, but how inviting staff to a lunch outside of their office at a restaurant or patio nearby. There’s something about sharing a meal together that put people more at ease to join in on good conversation and getting to know each other outside the office.

Custom branded apparel giveaways

While you’re planning these activities, have you thought of what kind of employee appreciation gift would be suitable for the event? Many companies give their employees company branded stationary, water bottles, keychains, mugs, custom t-shirts, umbrellas, and more. It would be a great idea for you to plan something like this for your next team building event as it is an easy and affordable way to treat employees with a gift.  

For more information,  you can take a look at the full catalogue of promotional products you can have created and designed by Apex Image Marketing online.

 

custom apparel

Best Tips for Creating Custom Apparel Designs

When designing custom apparel, you want your product to stand out, clearly share the message intended, and be versatile for all ages and genders. With these qualities, and more, your custom apparel will be an effective marketing tool for your business. Custom apparel can demonstrate your company’s artistic vision and brand image, depending on the text and graphics used.

One common technique is to create t-shirts! Take a look at these popular tips on design:

Theme

Ensure that the theme chosen, whether it is bubbly or rustic, matches your brand. Then, when people see the t-shirt, they will immediately think of your brand. Ensure that the typography, colour scheme, and logos are consistent.

Layout

With the actual design, there are many appealing options for your custom apparel depending on the graphics you want to use. You could place a large image in the front center, place the logo on the left side of the chest, add text on the back, or do a combination of them all.

Fabric

Nothing is worst than an uncomfortable t-shirt! Make sure your audience will actually want to wear your custom apparel for it’s nice fabric, cool design, and perfect fit.

When you’re ready to start designing, contact the experts at Apex Image Marketing for some help and more tips to help your business.  

branded apparel

How Branded Apparel Creates Better Company Culture

Branded apparel has many benefits for your business! Marketing experts like those at Apex Image Marketing, highlight the importance it has on company culture and image, as well as loyalty, professionalism, community and recognition.

Creating branded apparel can be done in multiple different ways, whether it is an at-work uniform, or additional apparel for employees to wear during their time off. For the purpose of this conversation, I’m focusing on the benefits of offering employees additional company ‘swag.’

Community & Culture 

By offering employees additional sweatshirts and t-shirts, employees feel a sense of community and stronger culture amongst other employees. It creates a sense of positive inclusivity, for employees from that company to all share that apparel together.

Loyalty

Branded apparel also creates loyalty amongst employees who are a part of the team and with all of these additional benefits, want to stay on the team. Everyone loves a fun workplace, and by offering company apparel this shares that with everyone.

Recognition

If employees choose to wear company apparel in appropriate settings, this creates recognition for potential new customers as well as staying top of mind for old ones.

For my branded apparel needs I always use Apex image Marketing for help. If you’re looking for branded apparel contact them today!