Business

How Franchise Lawyers Can Help with Franchise Agreements

Opening a franchise can be a fulfilling and exciting opportunity if you play your cards right. Often times, new franchise owners come across a lot of legal jargon and uncertainty in franchise agreements, which can be intimidating or even a bit overwhelming. Your franchise agreement dictates the relationship between franchisee and franchisor, so it’s important to make sure both parties are treated fairly. It never hurts to get some outside help if you are considering a franchise agreement, here are a few reasons why:

They can offer advice on how to choose a business entity

Should your business be a Limited Liability Corporation (LLC)? Maybe it should be a Subchapter S? Or perhaps you should file for a C-Corporation? If you don’t know the difference, you can set yourself up for future complications. It is paramount to choose the right business entity for your new franchise. It determines your legal rights and liabilities as a business owner, and also influences how your business is taxed. A franchise lawyer can offer useful suggestions on how to set up your your new franchise business.

They can help with legal compliance

Franchise lawyers possess relevant knowledge to ensure your franchise agreement complies with local, national, and international law. Whether it’s a small municipal law or a major legal principal, franchise lawyers can help you navigate your franchise agreement to ensure its fair for both parties.

Franchise lawyers keep things simple

Franchising, especially franchise agreements, can be complicated. Experienced franchise lawyers can help you cut through complications by explaining how certain terms or documentation work together, clarify legal boundaries, and negotiate a desirable agreement between franchisee and franchisor. Contact Law Works, Canada’s leading business law firm for professional franchising help. 

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franchise business lawyer Ontario.

What To Look For When hiring a Franchise Lawyer

Franchise lawyers can make or break a franchise, since they can influence your franchise agreement and how your business operates. From clarifying legal jargon to helping you navigate legal boundaries or disputes, franchise lawyers are essential for both franchisee and franchisor. With so many lawyers around, it can be tough to find one that works for your situation. To give you a head start, here are three important factors to consider when hiring a franchise lawyer:

Franchisor vs. Franchisee Experience

Most good franchise lawyers have experience on the franchisor side of the equation, so it’s ideal to find someone who meets this criteria even if you are a franchisee. If your franchise lawyer does the majority of their work for franchisees, their approach might be skewed towards the franchisee. Either way, you should ask whether or not they draft franchise disclosure documents (FDDs), because if not, they’re likely unqualified.

Flat Fee vs. Hourly

Many franchise lawyers will work on a flat-fee basis, since they have enough experience to know how long the process takes. Flat rate franchise lawyers can be beneficial since the overall cost is predictable, often allowing for financing over a few months. However, they do have a downside; in some rare cases, it might be more expensive than if you were to pay an hourly rate.

Industry & Business Knowledge

While industry specific knowledge is not always necessary, in some cases the knowledge of relevant regulations can be very helpful. There are some cases/industries where industry specific knowledge is vital; medical franchising, health-care franchising, and dental franchising are a few of many. Try to ensure your franchise lawyer has experience in the industry you are getting into. If you’re looking for professional expertise in the franchise business, contact Law Works for a free consultation. 

4 ways to improve your direct mail.

4 Ways to Improve Your Direct Mail

Many marketers dismiss direct mail as an old-fashioned or obsolete method of getting your company’s message in front of the right audience. This idea could not be further from the truth. Over $45 billion was spent on direct marketing in 2016 and the number continues to grow. Social media, mobile ads, and SEO are all great but when one of the biggest online companies in the world, Google, uses postal direct mail for its campaigns, it makes sense to pay attention.

Are you convinced? Get started with these 4 tips that can help you improve your direct mail marketing and get you a better response to every mailer you send.

Send it to the Right People

One of the most effective ways to improve marketing happens before any marketing takes place. A message on a direct mail piece will ever be only as effective as the list or database it is sent to them. A well-targeted list means a better response overall. Identify an ideal audience based on demographics and geographics. A great tool is DRMG’s Precision Targeter where companies can reach audiences in specific cities and target different ages, education, family structure or income.

Send Something New and Unique 

Not only should the information you share about your business and offer be unique, but sending out an creative mailer grabs more attention than a plain card. If your design looks like everyone else, your mailer won’t get the same consideration.  Think about over-sized postcards, bulky envelopes, or interesting colors and shapes.

Capture Attention Fast 

Whether your mail piece has neon yellow starbursts or a pithy slogan printed in bold lettering across the front, you need to catch the recipient’s attention. Besides unique mailers as mentioned above, use words and phrases that clearly demonstrate you deliver exactly what they want. 

Follow Up & Give Direction 

First contact with direct mail pieces may introduce the company, product, or service, but may not convince people to pick up the phone or open a web browser to learn more. To get an overall better response from a campaign, plan out a series of mailers with follow up methods that keep what you have to offer in the forefront of their minds in a positive way. For example, include a store coupon redeemable in store or a website URL where customers can sign up for a promotion.

Companies who use direct mail for their marketing efforts, effectively report a higher return on their investment than those that only use electronic means. Contact Direct Response Media Group, if you want to improve your marketing efforts with direct mail. DRMG can organize and execute creative campaigns to get your audience engaged and your business more sales.

Franchise agreement lawyer in Guelph.

Is a Franchise Business The Right Fit For You?

At one point or another, many of us have flirted with the idea of starting our own business. The complicated process can stop many dead in their tracks while they wrestle with such tough decisions; what type of business should I create? How am I going to run it? Do I need a partner? Most default to starting a brand new idea, but there is a strong argument to be made about entering a franchise agreement.

Opening a franchise is a unique way of starting a company as it allows individuals to build their own business while having the recognition of an established entity behind them. For some this is an ideal scenario, however it is essential to be well informed and patient when structuring the franchise agreement. The agreement is meant to be a mutually beneficial arrangement, therefore, you must ensure there aren’t any clauses that could lead to future conflict or disputes.

While franchises are often beneficial in most regards, the aspect of partnering with a well-known company can just as quickly deter potential franchisee suitors. That is because it can be very intimidating when it comes time to negotiate the franchise agreement. Being prepared by entrusting the negotiation process to a franchise lawyer can rid yourself of any anxiety and instill confidence that your best interests are their primary concern.

A healthy relationship is vital for success, and should benefit both parties to ensure that neither is treated unfairly. As such, a well-structured franchise agreement in the early stages will lead to future benefit by preserving this bond. If you’re interested in finding out if a franchised business is right for you, contact Law Works in Guelph to speak with a franchise lawyer today.

Waterloo franchise lawyers

Why You Need a Franchise Lawyer

In the unique business landscape of franchising, maintaining a healthy relationship between franchisee and franchisor can be difficult. It’s essential to have a franchise lawyer whose expertise can ensure you’re taken care of.  When first entering an agreement, a franchise lawyer will review it meticulously to certify the terms and remove any falsifications that can lead to future disputes. Once a relationship has been established, you can rest assured that your best interest will be at the forefront when any issue arises.

There are clear benefits to franchising a business, but the goal is to have both parties working together in a harmonious relationship. A franchise lawyer has the specialized understanding to enact the most productive and efficient process for conflict resolution, contract amendments or any other issue that comes about. The intricacies of labour laws like overtime and employer liability can be unclear at times, but a franchise lawyer will be well informed and prepared for any situation that you’re faced with.

Whether it’s your first or your fifth, entering a franchise agreement with a well established company can be overwhelming. A franchise lawyer knows what’s best for you and will be able to help you throughout the process to answer any questions you have, make recommendations for your benefit, and stand by your side, all to establish a fair agreement. If you’re looking for advice or assistance it never hurts to speak with a franchise lawyer. Contact Law Works in Waterloo, a premiere franchise law firm that can assist you with all your franchise needs.

Direct mail marketing trends 2018.

Direct Mail Trends to Use in 2018

There is no denying that we are heading into a more digital age but that does not mean that direct mail is becoming irrelevant. Direct mail offers a secure and intimate form of communication. It is also less noisy than the internet, meaning it’s read-through-rate is higher than an email blast. This means the return on investment (ROI) is high. Ensuring your business sticks to direct mail in 2018 will be crucial.

Take a look at these direct mail trends predicted to be popular in 2018:

Personalized Engagement

Personalizing your mail is a great way to create a bond to your audience. Gone are the days of sending out mass amounts of the same direct mail. Smaller amounts of a personalized mailing will give you better results you want to see. Researching your audience before sending out a mailer is growing in importance. Get to know the people you send direct mail to and then design your mailing to appeal to their interests and what is important to them.

Integrate Offline & Online

Whether it is interactive media, landing pages or an email address, integrating your online and offline media is super simple and easy for your audience to follow. Instead of  return forms which have somewhat become obsolete, offer an email or landing page URL to direct your audience to for correspondence. Making it easier for your audience to find out more information will contribute to the success rate of your direct mail. Take a look at DRMG’s Power Ranker that works perfectly at promoting your business service and product and directing them to an online landing page to track conversions.

Get Creative

Think of the design of your direct mail piece. Your physical piece of mail can say more to your audience than the actual message. Make your direct mail exciting and intriguing. Check out the color trends and typography trends for 2018. Consider incorporating these into your print so you stay up to date with your audience. Post cards or direct mail flyers are the most read through form of direct mail.

Ready to start your next direct mail campaign? Contact Direct Response Media Group for all your business’ marketing and direct mail needs!

franchise mediation in Guelph.

Franchise Agreements: Mediation Clauses

Franchise agreements are the ticket to a fair and healthy relationship between franchisee and franchisor. Without a proper franchise agreement, either party may be treated unfairly if a dispute arises. There are a variety of stipulations that can be included in franchise agreements to ensure disputes are resolved in an efficient and fair manner. Mediation and arbitration are two effective tactics that repeatedly provide amicable solutions. While these clauses often provide substantial benefits over litigation of disputes, there are situations where they may be inappropriate or counterproductive, increasing the complexity, time and cost of diffusing the situation. As a franchisee, it’s up to you to stay informed about the fine print of your contract, which includes understanding the different tactics involves in dispute resolution. To give you a head start, here is what you need to know about mediation.

Including mediation clauses in franchise agreements can provide a wide range of benefits to both parties, and can be very effective during the early stages of disputes to encourage a timely and cost-effective resolution. Particularly, mediation offers the greatest advantages for disputes between franchisors and existing franchisees when there is a mutual interest in preserving the franchise relationship.

With that being said, mediation is most effective when it is voluntary, and agreed to by both parties. In the absence of a mediation clause in franchise agreements, parties may agree to mediate without having to comply with a specific aspect of the franchise agreement. Additionally, a mediation clause can act as an obstacle to a franchisor who would rather proceed immediately to court instead of considering mediation. If you have any other questions, Law Works Guelph specializes in franchise law and can help guide you through the intricacies of your franchise agreements to help achieve a resolution.

3 Benefits of Direct Mail Advertising

When it comes to advertising, many people are quick to overlook the immense benefit of direct mail. In our digital age, people are constantly being bombarded with digital advertisements, whereas, print ads offer a unique and more curated approach. If you are contemplating using a direct mail campaign for your business, but are unsure of the specific advantages, read on to find out the 3 major benefits.

Targeted Audience

Direct mail advertising enables companies to target a particular demographic or audience that is likely to be interested in their good or service. This enables businesses to send out flyers to people in a certain demographic such as those within a particular age range, income, or family structure. Alternatively, they can purchase mailing lists which are even more precise based on buying habits or behavioural patterns to optimize the effectiveness of their ad.

Highly Measurable

Unlike some other forms of advertising, direct mail is highly measurable. Companies can use a particular coupon code on the flyer to track the amount of new customers they are generating as a result of their campaign. Plus, the information can be used to improve future advertising strategies.

Customizable

Direct mail advertising is extremely customizable and is written with the consumer in mind. Digital ads often sound generic and tend to follow a particular formulaic structure, whereas print ads can be addressed directly to the consumer. Also, they are ideally written by professional copywriters who ensure the information is communicated effectively.

If you are a Canada-based company looking to learn more about how direct mail can reach your target consumers, contact Direct Response Media Group for more information.  

franchise dispute mississauga

3 Steps in Franchise Disputes

Day-to-day business responsibilities can be complex. Ensuring your business operates effectively and turns a profit can be a constant source of stress. The expectations for operation, double if your business is a franchise. Not only must you operate in a manner that meets your own business goals, the business must follow a certain set of criteria set out by the franchisor. The franchisor and franchisee relationship can be mutually beneficial however, there also is a potential for conflict. Franchise dispute can be an unfortunate circumstance, in franchise relationships and if you find yourself facing one there are a few steps to keep in mind:

Notify other party of the dispute

You must issue a formal notice of dispute, to the other part involved, wherein you explain what the dispute is about, what your preferred resolution is, and what other steps you believe the other party should take.

Attempt Resolution

Trying to resolve the matter is the preferred method but if a resolution is not possible either party has the right to request franchise mediation.

Attend Mediation

Both parties, in person, must attend mediation or a selected representative may attend on a party’s behalf. The goal is to resolve the dispute but ensure you are willing and able to attend because if you do not, you can be fined.

If you are facing a franchise dispute in Mississauga and require professional advice, guidance, and service then contact Law Works your expert in franchise litigation, arbitration and insolvencies.

team building with branded t-shirts

Summer Team Building Ideas For The Workplace

Summer is a great time to plan your next team building event because you have the opportunity to stretch your legs, get outside, and enjoy the sunny weather during work hours. So, if you’ve been giving the task of planning the next team building event for your workplace this summer and are looking for some great ideas. Here are a few that have been proven to be fun, effective, and fit the budget. Some of these ideas won’t take more than 20 minutes out of the day, so a great idea would be to host team building week and do one of these a day, or one activity a week, whatever works best for your workplace!

Take an employee to work day

We’ve all heard about ‘take your kids to work day’ but how about employees can visit other departments and experience what it would be like to work in their role. This is great because it is the employees are learning more about each other and gaining exposure into other parts of the business and how they work.

Provide a lounge with couches, entertainment, snacks, and beverage

Combine different groups of people and give them a topic to break out and discuss together.  It doesn’t have to be work related, this will work even if the topic is about the hottest new movie or the best restaurant to eat nearby. The employees have a chance to get to know each other.

Lunch outside the office

It’s not uncommon for the boss to treat employees to a lunch from time to time, but how inviting staff to a lunch outside of their office at a restaurant or patio nearby. There’s something about sharing a meal together that put people more at ease to join in on good conversation and getting to know each other outside the office.

Custom branded apparel giveaways

While you’re planning these activities, have you thought of what kind of employee appreciation gift would be suitable for the event? Many companies give their employees company branded stationary, water bottles, keychains, mugs, custom t-shirts, umbrellas, and more. It would be a great idea for you to plan something like this for your next team building event as it is an easy and affordable way to treat employees with a gift.  

For more information,  you can take a look at the full catalogue of promotional products you can have created and designed by Apex Image Marketing online.