custom apparel

custom apparel toronto

Using Custom Apparel to Enhance Customer Experience

Summer is a great time to plan an event that will attract more customers to your business. Whether it’s a special event like a day of free refreshments, face painting for kids, or if you’re attending a trade show event outside your place of business, it would be a great idea to use custom apparel to promote your business.

It’s been said that time and time again, smart marketing material is essential to boosting sales and brand awareness. The first thing that most people turn to when deciding how to market their small business is designing new flyers and brochures, or ordering more business cards. Although these types of marketing material is extremely useful for relaying information and providing specific offers, you should also consider other methods not only to market your business, but also to enhance the customer experience. Have you ever thought of using custom apparel and branded products?   

There’s something about custom apparel that creates a closer and more organic connection between the brand and the consumer. Give your customers a way of further connecting with your brand by offering high quality and well designed apparel that they can actually wear. When someone is wearing your brand on a t-shirt, they become a walking advertisement for your business. It’s great advertising, the kind that’s direct without coming across as annoying, or like the ones that pop up before a video you’re trying to stream. People will see it, remember it, or comment on it. When they do, it’s a fashion statement like no other.

Get the best quality custom apparel and promotional products created for your business at Apex Image Marketing. Take a look at their huge selection of products like stationery, mugs, t-shirts, and more!

 

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team building with branded t-shirts

Summer Team Building Ideas For The Workplace

Summer is a great time to plan your next team building event because you have the opportunity to stretch your legs, get outside, and enjoy the sunny weather during work hours. So, if you’ve been giving the task of planning the next team building event for your workplace this summer and are looking for some great ideas. Here are a few that have been proven to be fun, effective, and fit the budget. Some of these ideas won’t take more than 20 minutes out of the day, so a great idea would be to host team building week and do one of these a day, or one activity a week, whatever works best for your workplace!

Take an employee to work day

We’ve all heard about ‘take your kids to work day’ but how about employees can visit other departments and experience what it would be like to work in their role. This is great because it is the employees are learning more about each other and gaining exposure into other parts of the business and how they work.

Provide a lounge with couches, entertainment, snacks, and beverage

Combine different groups of people and give them a topic to break out and discuss together.  It doesn’t have to be work related, this will work even if the topic is about the hottest new movie or the best restaurant to eat nearby. The employees have a chance to get to know each other.

Lunch outside the office

It’s not uncommon for the boss to treat employees to a lunch from time to time, but how inviting staff to a lunch outside of their office at a restaurant or patio nearby. There’s something about sharing a meal together that put people more at ease to join in on good conversation and getting to know each other outside the office.

Custom branded apparel giveaways

While you’re planning these activities, have you thought of what kind of employee appreciation gift would be suitable for the event? Many companies give their employees company branded stationary, water bottles, keychains, mugs, custom t-shirts, umbrellas, and more. It would be a great idea for you to plan something like this for your next team building event as it is an easy and affordable way to treat employees with a gift.  

For more information,  you can take a look at the full catalogue of promotional products you can have created and designed by Apex Image Marketing online.

 

custom apparel

Best Tips for Creating Custom Apparel Designs

When designing custom apparel, you want your product to stand out, clearly share the message intended, and be versatile for all ages and genders. With these qualities, and more, your custom apparel will be an effective marketing tool for your business. Custom apparel can demonstrate your company’s artistic vision and brand image, depending on the text and graphics used.

One common technique is to create t-shirts! Take a look at these popular tips on design:

Theme

Ensure that the theme chosen, whether it is bubbly or rustic, matches your brand. Then, when people see the t-shirt, they will immediately think of your brand. Ensure that the typography, colour scheme, and logos are consistent.

Layout

With the actual design, there are many appealing options for your custom apparel depending on the graphics you want to use. You could place a large image in the front center, place the logo on the left side of the chest, add text on the back, or do a combination of them all.

Fabric

Nothing is worst than an uncomfortable t-shirt! Make sure your audience will actually want to wear your custom apparel for it’s nice fabric, cool design, and perfect fit.

When you’re ready to start designing, contact the experts at Apex Image Marketing for some help and more tips to help your business.  

custom apparel brand awareness

Building Brand Awareness with Custom Apparel

Brand awareness is an important concept in today’s hyper visual world. Some fear the effect branding can have on society, especially with a media saturated culture. However, it could be argued that branding can have a positive impact on people as well. Humans often identify with branding that aligns with their personal values and beliefs, which can build a mutually supportive relationship. Conscious consumerism is also a result of people wanting to use and control their buying power; both of these impacts the way businesses brand themselves, because to ensure financial success they need to understand, relate, and connect to their target audience.

These same trends are apparent in the corporate world, with companies creating custom apparel that helps their employees feel connected and represented; while also promoting their company outside of the office. Once again, the potential for a mutually beneficial relationship can be established by providing employees with custom apparel. As an example, gifting employees with an embroidered sweater can help them feel appreciated. If employees feel valued and acknowledged by their company it can help build loyalty, and wearing their company’s brand in their daily life can elevate the pride one feels for their company or work.

Apex Image Marketing has an array of products that can be customized to promote a company’s brand- whether it is for a special event or everyday work life. Selecting apparel that best fits your brand image will help build a strong relationship between your business, employees, and customers. Start building your relationship today!