As a marketing strategy, custom t-shirts can be used for many purposes. When designing your own t-shirt, it can be altered depending on the event or promotion it’ll be used for. You can add your own personal touch to the shirt; choose an image that best represents your brand. Custom t-shirts can be created for the entire team to wear during an event, as a giveaway for a promotion, or to hand out to employees for free. If you can think of another great purpose for a t-shirt – that will work too! This marketing technique is flexible, and can change depending on your purpose.
There are many benefits to creating custom t-shirts, here’s my quick list below:
Having other people, whether they are employees or customers wear your custom t-shirt is free advertising. It shows other people who see this t-shirt that the person wearing it thinks positively about your business enough to put your logo on their backs, and keeps your brand top of mind.
Not only is it an advertising strategy, but it is a cheap one! Creating custom t-shirts in bulk is an affordable option for your business.
By creating custom t-shirts, this creates unity between the business and the people that wear them. Those wearing the shirts will feel a sense of togetherness and shared experiences.
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T-shirts are a staple in today’s wardrobe. Countless fashion blogs reference the “classic T,” but back in the nineteenth century, T-shirts were rarely seen, especially in public. T-shirts were considered undergarments, with wider and shorter necks (one can call to mind episodes of Mad Men, when male characters would be dressing in the morning and putting their dress shirts over their “undergarments”).
In the late 19th century and early 20th century, the T-shirt was adopted by particular industries as a lighter alternative- such as miners and the United States navy began to issue them because they were easy to slip on. The evolution of the T-shirt hit its pinnacle around 1920 when the word “T-shirt” was made part of the American English language. The T-shirt was slowly adopted into people’s everyday routines after WWII, when veterans could be seen wearing them as casual wear and young boys often wore them while doing outside chores. In the 1950’s the T-shirt became the staple we know it to be today when people began to customize them.
Custom T-shirts are prevalent in fashion today and can serve an array of purposes. Some continue to use them as undergarments or do to outdoor work but often; they are used as a branding tool. Companies such as Apex Image Marketing provide services that allow businesses or individuals, to create and brand custom t-shirts. As Apex states “if you are going to be highly visible, then you may as well make a statement while you are at it.”