Marketing

4 ways to improve your direct mail.

4 Ways to Improve Your Direct Mail

Many marketers dismiss direct mail as an old-fashioned or obsolete method of getting your company’s message in front of the right audience. This idea could not be further from the truth. Over $45 billion was spent on direct marketing in 2016 and the number continues to grow. Social media, mobile ads, and SEO are all great but when one of the biggest online companies in the world, Google, uses postal direct mail for its campaigns, it makes sense to pay attention.

Are you convinced? Get started with these 4 tips that can help you improve your direct mail marketing and get you a better response to every mailer you send.

Send it to the Right People

One of the most effective ways to improve marketing happens before any marketing takes place. A message on a direct mail piece will ever be only as effective as the list or database it is sent to them. A well-targeted list means a better response overall. Identify an ideal audience based on demographics and geographics. A great tool is DRMG’s Precision Targeter where companies can reach audiences in specific cities and target different ages, education, family structure or income.

Send Something New and Unique 

Not only should the information you share about your business and offer be unique, but sending out an creative mailer grabs more attention than a plain card. If your design looks like everyone else, your mailer won’t get the same consideration.  Think about over-sized postcards, bulky envelopes, or interesting colors and shapes.

Capture Attention Fast 

Whether your mail piece has neon yellow starbursts or a pithy slogan printed in bold lettering across the front, you need to catch the recipient’s attention. Besides unique mailers as mentioned above, use words and phrases that clearly demonstrate you deliver exactly what they want. 

Follow Up & Give Direction 

First contact with direct mail pieces may introduce the company, product, or service, but may not convince people to pick up the phone or open a web browser to learn more. To get an overall better response from a campaign, plan out a series of mailers with follow up methods that keep what you have to offer in the forefront of their minds in a positive way. For example, include a store coupon redeemable in store or a website URL where customers can sign up for a promotion.

Companies who use direct mail for their marketing efforts, effectively report a higher return on their investment than those that only use electronic means. Contact Direct Response Media Group, if you want to improve your marketing efforts with direct mail. DRMG can organize and execute creative campaigns to get your audience engaged and your business more sales.

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Direct mail marketing trends 2018.

Direct Mail Trends to Use in 2018

There is no denying that we are heading into a more digital age but that does not mean that direct mail is becoming irrelevant. Direct mail offers a secure and intimate form of communication. It is also less noisy than the internet, meaning it’s read-through-rate is higher than an email blast. This means the return on investment (ROI) is high. Ensuring your business sticks to direct mail in 2018 will be crucial.

Take a look at these direct mail trends predicted to be popular in 2018:

Personalized Engagement

Personalizing your mail is a great way to create a bond to your audience. Gone are the days of sending out mass amounts of the same direct mail. Smaller amounts of a personalized mailing will give you better results you want to see. Researching your audience before sending out a mailer is growing in importance. Get to know the people you send direct mail to and then design your mailing to appeal to their interests and what is important to them.

Integrate Offline & Online

Whether it is interactive media, landing pages or an email address, integrating your online and offline media is super simple and easy for your audience to follow. Instead of  return forms which have somewhat become obsolete, offer an email or landing page URL to direct your audience to for correspondence. Making it easier for your audience to find out more information will contribute to the success rate of your direct mail. Take a look at DRMG’s Power Ranker that works perfectly at promoting your business service and product and directing them to an online landing page to track conversions.

Get Creative

Think of the design of your direct mail piece. Your physical piece of mail can say more to your audience than the actual message. Make your direct mail exciting and intriguing. Check out the color trends and typography trends for 2018. Consider incorporating these into your print so you stay up to date with your audience. Post cards or direct mail flyers are the most read through form of direct mail.

Ready to start your next direct mail campaign? Contact Direct Response Media Group for all your business’ marketing and direct mail needs!

Direct mail marketing in the Greater Toronto Area.

Top 3 Reasons Your Business Needs Direct Mail

When it comes to marketing in today’s digital era: social media, email marketing, and content are often the go-to. While these methods are certainly effective in different ways, these digital methods often ignore a massive segment of potential customers. Strategies like direct mail and marketing offers have a long history of success with steady conversion rates, but they are often overlooked in favour of the newer, flashier campaigns. Direct mail in the Greater Toronto Area can reach a massive audience for a fraction of the cost of most digital marketing tactics. Here are the top three reasons why your business needs direct mail:

Physical and Tangible

Studies have proven that physical collateral is much more memorable than its counterpart. Direct mail flyers deliver physical coupons, menus, and other marketing offers directly to potential customers. They provide customers with a tangible offer to look through, as opposed to a simple online ad that will likely be closed or ignored.

Demographic Analysis

Direct mail marketing also can help your business reach certain demographics that have a smaller online presence. Many older homeowners spend less time on the internet, so online ads have less of an effect on them compared to an envelope of relevant marketing offers.

Localized Targeting

Digital marketing for local businesses can be tricky since it’s hard to ensure that your ads only reach your intended audience. If your ads are mostly appearing to an audience outside of your region, chances are they won’t be interested. With direct mail in the GTA, you can ensure that all of your recipients are potential customers, maximizing your conversion rates.

3 Benefits of Direct Mail Advertising

When it comes to advertising, many people are quick to overlook the immense benefit of direct mail. In our digital age, people are constantly being bombarded with digital advertisements, whereas, print ads offer a unique and more curated approach. If you are contemplating using a direct mail campaign for your business, but are unsure of the specific advantages, read on to find out the 3 major benefits.

Targeted Audience

Direct mail advertising enables companies to target a particular demographic or audience that is likely to be interested in their good or service. This enables businesses to send out flyers to people in a certain demographic such as those within a particular age range, income, or family structure. Alternatively, they can purchase mailing lists which are even more precise based on buying habits or behavioural patterns to optimize the effectiveness of their ad.

Highly Measurable

Unlike some other forms of advertising, direct mail is highly measurable. Companies can use a particular coupon code on the flyer to track the amount of new customers they are generating as a result of their campaign. Plus, the information can be used to improve future advertising strategies.

Customizable

Direct mail advertising is extremely customizable and is written with the consumer in mind. Digital ads often sound generic and tend to follow a particular formulaic structure, whereas print ads can be addressed directly to the consumer. Also, they are ideally written by professional copywriters who ensure the information is communicated effectively.

If you are a Canada-based company looking to learn more about how direct mail can reach your target consumers, contact Direct Response Media Group for more information.  

custom apparel toronto

Using Custom Apparel to Enhance Customer Experience

Summer is a great time to plan an event that will attract more customers to your business. Whether it’s a special event like a day of free refreshments, face painting for kids, or if you’re attending a trade show event outside your place of business, it would be a great idea to use custom apparel to promote your business.

It’s been said that time and time again, smart marketing material is essential to boosting sales and brand awareness. The first thing that most people turn to when deciding how to market their small business is designing new flyers and brochures, or ordering more business cards. Although these types of marketing material is extremely useful for relaying information and providing specific offers, you should also consider other methods not only to market your business, but also to enhance the customer experience. Have you ever thought of using custom apparel and branded products?   

There’s something about custom apparel that creates a closer and more organic connection between the brand and the consumer. Give your customers a way of further connecting with your brand by offering high quality and well designed apparel that they can actually wear. When someone is wearing your brand on a t-shirt, they become a walking advertisement for your business. It’s great advertising, the kind that’s direct without coming across as annoying, or like the ones that pop up before a video you’re trying to stream. People will see it, remember it, or comment on it. When they do, it’s a fashion statement like no other.

Get the best quality custom apparel and promotional products created for your business at Apex Image Marketing. Take a look at their huge selection of products like stationery, mugs, t-shirts, and more!

 

custom tshirts

Why Your Business Needs Custom T-Shirt Designs

As a marketing strategy, custom t-shirts can be used for many purposes. When designing your own t-shirt, it can be altered depending on the event or promotion it’ll be used for. You can add your own personal touch to the shirt; choose an image that best represents your brand. Custom t-shirts can be created for the entire team to wear during an event, as a giveaway for a promotion, or to hand out to employees for free. If you can think of another great purpose for a t-shirt – that will work too! This marketing technique is flexible, and can change depending on your purpose.

There are many benefits to creating custom t-shirts, here’s my quick list below:

Walking Advertisement

Having other people, whether they are employees or customers wear your custom t-shirt is free advertising. It shows other people who see this t-shirt that the person wearing it thinks positively about your business enough to put your logo on their backs, and keeps your brand top of mind.

Affordable

Not only is it an advertising strategy, but it is a cheap one! Creating custom t-shirts in bulk is an affordable option for your business.

Unity

By creating custom t-shirts, this creates unity between the business and the people that wear them. Those wearing the shirts will feel a sense of togetherness and shared experiences.

Contact Apex Image Marketing for all your marketing needs!

promotional products

Top Ways To Improve Your Brand Image

Promotional products are an effective way to highlight your business’s primary image and project that onto customers. Even though marketing has expanded to beyond traditional ways, and onto unique digital sharing. It doesn’t mean that the method of traditional giveaways has become obsolete. There are many ways which promotional products can be implemented in order to emphasize customer loyalty and engagement.

Below are the reasons why you should be considering using promotional products:

Social Media Contests

This is one way which can help your social media presence grow. Having a lot of followers gives an incentive to other Instagram users to press the follow button as well, when they come across your page. On social media you can do a contest, where users can tag up to 2 friends in a post and the winner will be chosen for a prize! This is an effective way to get users to spread the word about your business.

Employee Example

Use your employee to spread an example for your business, by giving them promotional products. Having employees wear company t-shirts, hats, sweater, and more in appropriate settings is an effective marketing technique to spread brand awareness.

Sponsor an Event

Check out local sports teams and events, and see if there are booth opportunities. Make a bunch of pens, t-shirts, stickers and more using the company’s logo. Attendee’s will be more likely to visit your booth… because who doesn’t love free stuff?!

Thank You Notes

Use promotional products as a thank you to past customers, by sending them in the mail to show your appreciation for your business. This adds a personalized touch, and will increase the likelihood of them coming back.

Contact Apex Image Marketing for all your marketing needs!