When it comes to marketing in today’s digital era: social media, email marketing, and content are often the go-to. While these methods are certainly effective in different ways, these digital methods often ignore a massive segment of potential customers. Strategies like direct mail and marketing offers have a long history of success with steady conversion rates, but they are often overlooked in favour of the newer, flashier campaigns. Direct mail in the Greater Toronto Area can reach a massive audience for a fraction of the cost of most digital marketing tactics. Here are the top three reasons why your business needs direct mail:
Physical and Tangible
Studies have proven that physical collateral is much more memorable than its counterpart. Direct mail flyers deliver physical coupons, menus, and other marketing offers directly to potential customers. They provide customers with a tangible offer to look through, as opposed to a simple online ad that will likely be closed or ignored.
Direct mail marketing also can help your business reach certain demographics that have a smaller online presence. Many older homeowners spend less time on the internet, so online ads have less of an effect on them compared to an envelope of relevant marketing offers.
Digital marketing for local businesses can be tricky since it’s hard to ensure that your ads only reach your intended audience. If your ads are mostly appearing to an audience outside of your region, chances are they won’t be interested. With direct mail in the GTA, you can ensure that all of your recipients are potential customers, maximizing your conversion rates.
If you’re not a Toronto realtor / Toronto real estate agent yourself, it may be helpful to seek advice from a professional realtor. Professional representation when buying or selling a home can be invaluable.
Here are a few reasons why:
1. They can protect your interests
First and foremost, a real estate agent is well-versed in purchase contracts. As a professional Toronto realtor frequently deals with these contracts, they’re familiar with what conditions work in your favor. Ultimately they can ensure you’re protected if certain conditions aren’t met or if you can’t meet certain conditions.
2. They’re experts at negotiating
Hate the 70s decor but love the rest of the house? Your real estate agent may be able to negotiate a better deal by taking the cost of upgrades into account.
3. They’re aware of market conditions
Market conditions are important factors when considering to buy or sell a house. A Toronto realtor is aware of these conditions — such as average days on the market, average sales prices of similar homes, and ratios of list-to-sold prices.
4. They handle the paperwork
This one should be self-explanatory. Do you want to be knee-deep in a 10-page purchase agreement? Skimming doesn’t cut it, either — one mistake or oversight could result in a lawsuit.
Selecting windows can aid in the aesthetic appeal of your home. Today’s selection presents many options, which can be tailored to meet a particular aesthetic look and feel: casement, awning, bay, triple slider, and specialty shaped are just a few options available to those looking to replace or install new windows. However, windows are not utilized to merely enhance the curb appeal of a home. In fact, there are strict regulations around Egress windows and the placement of them in a home. Here are a few facts on Egress windows:
Egress Windows provide emergency exits in case of a fire
Windows should be easy to operate and obviously operable
The Public Health Act states “For buildings of 3 stories or less and except where a bedroom door provides access directly to the exterior, each bedroom shall have at least one outside window which may be opened from the inside without the use of tools or special knowledge*.” *special knowledge refers to if a window requires several steps to operate.
A recommendation is that the sill of the window, used for emergency exits, be no higher than 1.5m off the floor. Basement bedroom windows should have improved access, such as built in furniture below the window to provide easy exit access.
If your current windows do not meet the recommendations, then contact Custom Window Designs. As an expert in egress window requirements, their skilled staff will ensure your investment and home is safe
Whether you are looking to buy or sell a property, the process can be overwhelming. So when selecting the right real estate agent, they should provide confidence and peace of mind. However, how can you determine what real estate agent is the perfect fit for you and your needs? Below are a 3 ways you can size up an agent’s record and potential –before you hire.
Research their Reputation and Pick a Winner
Make sure a prospective agent is licensed, respected, and awarded by clients, real estate peers, and staff members.
Select an Agent with Experience
Select an agent who has been in real estate for 5 years and one who has a particular knowledge of the area your home, or desired home, are in.
Look at Current Activity
Select an agent who is regularly active and has an attractive presentation on the web; as it shows they know how to use this tool effectively.
If you are looking for an agent with a specialty in MLS listings Toronto, and meets these 3 criteria guidelines, then Elli Davis is the agent for you. Elli Davis has an experienced team of licensed professionals, full time administration, and is recognized by her peers and clients as “the perfect professional, always going the extra mile.” She is consistently ranked as the #1 agent for Royal LePage in Toronto for over 24 years and specializes in all central Toronto residential areas including homes and condominiums. If your looking to be added to her listings of homes sold in 30 days, contact Elli Davis today!